Meet the Kalibrate team: Beth Rogers, Product Owner

"I believe that anything is possible and good data is invaluable in setting the foundations for better-informed decision-making."

At Kalibrate, we believe our success is driven as much by our people as our technology. This blog post introduces our Product Owner, Beth Rogers, and gives an insight into what she brings to our business.

What’s your role at Kalibrate?

I am a Product Owner for Kalibrate Fuel Pricing. The core goal of my role is to ensure we release high-quality product features that continuously improve our product offering. This includes working with the business to define business user stories, keeping our three-month backlog well-understood and refined, and working with the development team to plan our sprints.

What does a typical day look like?

Typically, my role involves working with key stakeholders, both internally and externally, to ensure that we maximize the value of our core fuel pricing product for its end users. My role touches on every step of the product lifecycle; story writing and defining acceptance criteria, working with developers in creating new features and co-ordinating product releases.

What do you love about your role?

Firstly, I love the variety within my role as it keeps me engaged and motivated to make sure our products are meeting our customers’ needs. Secondly, I love being able to work with so many people across the business. As a team, we get to listen to our customers to really understand their business, and then work together to help make their goals a reality.

Why did you choose to join Kalibrate?

I like to work for a company that has ambitious goals, is innovative and enjoys the challenge of a competitive market, and Kalibrate ticks all those boxes. Kalibrate also seemed to be the right move for my personal development, as having come from an eCommerce background, it gave me the opportunity to apply my skill set to a different industry.

What do you think are the greatest challenges and opportunities in the fuel sector?

In my opinion, the greatest challenge for the fuel pricing industry is competition. There are many products on the market with great potential and it is crucial that businesses understand the needs of their target market in order to be successful. With Kalibrate’s commitment to listening to our customers and updating our products in line with their needs, I am confident that we will remain a market leader.

I think there is an opportunity to integrate more electric vehicle (EV)-led solutions into core pricing software. Location for example is a key consideration when building an EV charging point as customers will spend more time charging a car than filling with fuel. Retailers could use such data to understand the impact on profits of locating an EV charging station beside a convenience store, identifying purchases linked whilst a car was being charged.

Where do you see these markets heading?

I think in the future we will be leveraging even more data to inform pricing decisions. This would enable us to encourage analysts to forecast the whole customer journey and not just to price fuel. This could include things like convenience sales data, time spent refueling, and even real-time weather data if it affects customer behavior! I believe anything is possible and good data is invaluable in setting the foundations for better-informed decision-making.


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