Meet Daniel, Kalibrate's Senior Account Executive for Fuel and Energy

Meet Daniel Welborn, Senior Account Executive for Fuel and Energy. Here, Daniel talks to us about his day-to-day role and responsibilities, why he loves working at Kalibrate, the biggest challenges and opportunities for gas and convenience retailers

Meet Daniel Welborn:

What does a typical working day look like for you?

There’ not such thing as a typical day but that’s part of the excitement. I travel quite a lot across the country to meet with clients and prospective customers, and to attend industry tradeshows. When I’m at my desk my days are split between speaking to existing clients to work through active projects and implementations that are going on — and communicating with prospective clients at any stage of the decision making process. I run software demonstrations, and work through proposals and contracts for them.

What do you love about your role?

Well, I love that there is no “typical” day! I’m always working on something different. We work with a broad selection of companies of all sizes, from local to international brands — so there’s a real range of challenges that our clients and prospective clients face. We seldom have two customers or opportunities that are the same, so we make sure we understand as much as possible about their business, including the history of how they got to where they are today, and their objectives for the future, so that we can provide the best possible solution to help them achieve their goals. We have a number of different products and services in our portfolio so we can tailor the solution to help in a variety of ways.

What I love most is this process of meeting new contacts and truly getting to grips with their business, then working out how Kalibrate can help them get to where they want to be.

What are the biggest challenges and opportunities for gas and convenience retailers?

It’s an exciting industry. I’ve worked in gas and convenience for over a decade now and have witness it change.

All sizes of business, regardless of whether they’re relatively small with 5 sites or an international fuel retail brand with 1,000s of sites, face some of the same issues. Its a very competitive industry and its only going to become more competitive. So businesses are looking for whatever edge they can to gain market share. And that’s where Kalibrate comes in.

The gas and convenience industry has changed so much. Convenience stores now offer everything from grocery, liqor, carwash, QSR and more, and that is becoming ever more important. Its vital to understand which offerings will help attract the most customers at any given site. To get to that decision, you need customer data and information — and Kalibrate can aggregate that data and provide it in a platform that really helps to make informed decisions, whether that is in fuel pricing or location intelligence and site selection. And this is accessible for gas and convenience retailers of all sizes. The better informed you are about your trade area, customers, and competitors, the more confident you can be in your investment decisions.

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