Meet Clay, Kalibrate's Account Manager for location intelligence

Meet Clay:

What’s your role at Kalibrate?

I’m an Account Manager in our location intelligence division.

What does a typical day look like?

It sounds cliché, but it’s true: no two days are the same. However, every day I have the same intentions: interacting with my internal and external customers to help Kalibrate deliver the best location intelligence solutions available. I balance my time between customer engagements, internal strategy meetings, and problem-solving, all while ensuring that we stay on the cutting edge of the location intelligence industry. Whether it’s answering questions, troubleshooting, or guiding clients through complex data insights, I thrive on the variety that each day brings. It’s this diversity that keeps me motivated, as I get to tackle different challenges that directly impact business growth. I also collaborate closely with my colleagues to develop and refine strategies that ensure our solutions meet the evolving needs of the market.

What do you love about your role?

I love building relationships with my clients, working collaboratively to solve real-world business problems, and being equipped with the best data, technology, and consulting services to achieve goals. There’s nothing quite as rewarding as watching a project come together, knowing that we’ve helped a client make informed strategic decisions. The combination of teamwork, trust, and shared success makes every project fulfilling. Additionally, I enjoy the continuous learning that comes with my role—every client brings a unique set of challenges and opportunities, which means I’m always expanding my knowledge and finding innovative ways to apply our solutions. It’s not just about solving problems, it’s about growing alongside our clients and witnessing their success. 

Why did you choose to join Kalibrate?

Kalibrate is a company with an incredible reputation and offers the opportunity to work with many talented individuals. This is a great culture and I know I made a great decision by working here. The company’s innovative approach to solving complex problems in the location intelligence space was a key factor in my decision. I was also drawn to the company’s values, which emphasize collaboration, continuous improvement, and a commitment to customer success. Working here has given me the chance to be part of a forward-thinking team that truly cares about the success of its clients and employees alike. I’m proud to be part of a culture that fosters creativity and innovation, while always staying focused on delivering the best results for our customers.

What do you think are the greatest site selection challenges and opportunities in the retail and restaurant sectors?

I’m most excited by the opportunities that AI presents. For those of us in the geospatial analytics space, and particularly at Kalibrate, AI is not new. But the role AI could play in assisting decision makers is huge. The ability to get to complex answers faster, and with less technical knowledge than was ever needed before, opens a lot of doors. The challenge, of course, lies in ensuring that decision makers can confidently interpret and act on AI-driven insights. As the technology evolves, I believe there’s a significant opportunity to bridge the gap between advanced analytics and user-friendly interfaces, empowering more businesses to leverage AI in their decision-making processes. In retail and restaurant sectors, where site selection can make or break success, this becomes a critical competitive edge. With AI, businesses can optimize locations based on consumer behavior, demographics, and even predictive models, allowing for smarter, faster, and more strategic growth.

What are your predictions for the future in the retail and quick service restaurant space?

I predict sustainability and going green, or greener, will continue to be important factors for consumers. It will be exciting to see how restaurants and retail incorporate new ideas that consider, and deliver, on sustainability initiatives. From reducing waste and optimizing energy use to sourcing ingredients and products more responsibly, sustainability will not just be a trend but a core business strategy. I also believe we’ll see more emphasis on technology-driven solutions that support these initiatives—like AI helping to reduce energy consumption in stores or improving supply chain transparency. Consumers are becoming more conscientious about their choices, and businesses that lead with sustainability will likely gain greater loyalty and trust. I’m eager to see how retailers and restaurants innovate in this space, especially as consumer demand for eco-friendly practices continues to grow.