Optimizing insights - our site analysis roundup

At Kalibrate, we recognize firsthand the ongoing pressure retailers face to differentiate their offering, keep up with fast-moving processes, and tap into evolving technologies. Without the right tools and reports, however, data is almost redundant and effective location planning and site analysis can be impossible.

That’s why a large proportion of our conversations are about optimizing your data insights, and identifying gaps and opportunities that your competitors might miss. To help you keep track of our tips and tricks, here’s a roundup of some of our most popular articles about analyzing your current site or future location planning.

How convenient is your convenience store? Three tips

As more retailers seek to convert their fuel sites into “destinations”, convenience grows in importance. As consumers expect more convenience, the use of data to inform your decision-making becomes more valuable.

You need to make sure you can give your demographic what they are traveling to your site for, or what they didn’t know they needed as they pass through. You also need to remain current. Data gleaned from our Single Site Analysis report can significantly help you improve your offer. Read the blog to find out how.

Differentiating your convenience offering — four tips

As we all know, convenience retail is a diverse, ever-changing industry. That means success is rarely found in a cookie-cutter strategy. The best performers have a close eye on evolving needs, expectations, and the trends of consumers in each of their geographical areas.

There are so many variable facets of a convenience offering, including pricing, branding, product choice, customer service, and more. Yet, with so many convenience retailers to compete against, all potentially executing their own site analysis, how can you make sure your business (or network of sites) continues to stand out from the crowd? Read the blog for four tips.

Together in electric dreams — part one

In this three-part blog series, we explore the market of electric vehicles, and how it may impact your site and location planning in the future. We discuss how far it has come and where it’s headed, including the planning and pricing challenges fuel retailers, manufacturers, and energy suppliers must overcome to encourage further adoption and meet future demand.

It’s clear that fuel retailers, manufacturers, and energy suppliers must act now to prepare for a fuel future that looks very different from today.

Many of the solutions come down to data; when you can accurately forecast demand against energy costs, you can make better decisions, understand the right time to invest, and gauge how to evolve your site to meet this demand.

Are you interested in what data science can do for your fuel retail business? Take a look at the Kalibrate Planning platform. It helps retailers use insights to simplify site analysis and SWOT assessment of your convenience retail business, and identify opportunities to grow your share of the market.