The Kalibrate retail round-up: August 2023
How Behr, Home Depot are using data to market 2024’s Color of the Year
Cracked Pepper – great on eggs, but also great on walls. As Behr’s Color of the Year, the soft black tone of Cracked Pepper is subject to a marketing push by Behr in partnership with Kalibrate client Home Depot. Leveraging customer data to identify projects that may involve painting, the campaign will build awareness throughout the sales funnel.
What has gone wrong at Wilco?
UK based budget homeware chain Wilco recently entered administration. Here, the BBC offers some robust analysis on how failing to adapt its location strategy and keep up with customer preferences, as well as increased competition, led the brand to where it is today.
Target goes local to speed up order deliveries
As the largest retailers in the US continue to evolve their fulfillment operation, Target’s move towards regional distribution centers helped it scale back inventories while reducing shipping costs. More analysis via the WSJ.
Subway to be sold to owner of Jimmy John’s
Ever wondered whether to go 6” or the foot-long? Why not order the Roark Capital Special, for an estimated $9.6bn, and buy the whole thing? Roark owns Inspire Brands, Focus Brands, and CKE Restaurants. After a period of transformation in the US and abroad, what will the future hold for Subway under its new owner?
The world’s largest Lego flagship store is coming to Sydney CBD
Lego’s ability to deliver a world of experience from its humble bricks continues to impress. And we’re especially looking forward to a new 900 sq ft retail space launching in Sydney, the biggest Lego outlet in the world. The space will feature Lego’s popular Minifigure Factory experience, which allows visitors to create a customized Lego figure.
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