The Kalibrate news round-up: February 2025

BP shift strategy to invest more in oil and gas

BP said it would increase its investments in oil and gas by about 20% to $10bn (£7.9bn) a year, while decreasing previously planned renewables funding by more than $5bn.

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McDonald’s Egg McMuffin turns 50 this year, and a collaboration with Krispy Kreme has begun

Fifty years after the Egg McMuffin was introduced to the public, McDonald’s is celebrating its anniversary with several limited-time promotions. On Feb 25 McDonald’s announced that it would be collaborating with Krispy Kreme to offer doughnuts as part of its McCafé menu at more than half of all McDonald’s restaurants in the US, with plans to serve them nationwide by the end of 2026.

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Value reigned supreme in 2024

Shoppers and restaurant patrons in the US were choosy about where and how to spend their money as they wrestled with high housing and food prices. This article looks at the winners and loser of US consumer behavior shifts

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Puma Energy reveal plans to deploy 5000 EV chargers across Pakistan

Adaptive Electric and Puma Energy will equip 624 service stations with fast EV charging capabilities.

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Starbucks focus on in-store experience while competitors drive-thru

With over 17,000 stores Starbucks already has tens of thousands of stores with ample seating—and wants to make the most of them. Meanwhile, coffee competition continues to grow and chains like Dutch Bros. are focused largely on drive -thru service for customers who rarely step inside.

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