California fuel market study: platform application demos

Kalibrate recently conducted an extensive survey of gas stations to provide insight into demand, trade areas, competitive intensity, and traffic counts across the state. In these videos, we explore features of the data and how decision-makers can interrogate the data using our fuel planning software, Kalibrate Planning.

April 27, 2023|15 minutes

Site attributes captured

Let’s start by looking at what site attributes are included in the data — from traffic counts, fuel, diesel, and c-store brands, EV charging, parking spaces, fueling positions, and much more.
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Market overview

We can take a macro view by looking at how brands are performing in California by examining site and market share. We can do this by the whole state, by county, and even more granularly. Note, some volume estimates are hidden in this preview.
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The 7 Elements of Retail Fuel Success

Kalibrate’s 7 Elements cover market, brand, facility, merchandising, price, and operations. Here, we examine the factors that influence each element, and how they contribute to volumes.
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Performance potential quadrants (PPQ)

Interrogate how dirt strength (location) intersects with volume to identify overperforming and underperforming sites in your portfolio or the competition.
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