Why fuel price increases are disrupting UK fuel retail businesses

Tom Hatton, our Head of Product Management (Fuel Pricing) looks at why fuel retailers are also experiencing disruptions to their businesses due to the volatile fuel market and how further dramatic increases in the fuel price could have wider implications for market competitiveness.
Why fuel price increases are disrupting UK fuel retail businesses

Tom HattonFuel prices have risen dramatically over the past few months due to a combination of COVID, global fuel supply issues, and the wider impact of the war in Ukraine with many forecourts in the UK seeing record increases in fuel costs.

Tom Hatton, Head of Product Management (Fuel Pricing) looks at the disruptions that fuel retailers are experiencing to their businesses and why further increases in the fuel price could even put the future of independently-run fuel retailers in doubt.

Retailers are being unfairly blamed for fuel prices skyrocketing and whilst there are reports of individual sites increasing prices excessively, this is absolutely the exception and not the rule.

The UK fuel market has some interesting characteristics – approximately 50% of the fuel is sold at a particularly low margin by supermarkets (to drive store footfall), and up to 66% of forecourts in the UK are owned by independents.

This means that the UK has a very competitive fuel retail market with conditions that ultimately benefit the consumer, and therefore if trading conditions were to get harder for retailers it’s likely only going to impact consumers in the long run.

Fuel retailers are facing major disruptions to their businesses. Demand for fuel is extremely volatile and generally declining, operating costs are increasing, and wholesale fuel costs are climbing at previously unseen levels.

In recent years, many fuel retailers reimagined their businesses during the pandemic by improving their convenience offerings and subsequently taking on higher operating costs.

They are therefore now facing more acute issues than they did even in 2008 – when fuel prices last climbed so sharply – as the global economy did not experience such high rates of inflation and a subsequent cost of living crisis.

If a sizeable number of the independents were to go out of business, this would undoubtedly affect price competitiveness at the retail end of the supply chain.

The bottom line is that fuel is not expensive due to retailers’ pricing tactics, rather fuel is currently expensive because of two driving factors: the tax structure (accounting for ~46% of the price)* and the formulaic nature of oil pricing (also accounting for ~46% of the price)*.

Unfortunately, fuel prices could continue to rise over the coming months, and for there to be an improvement in consumer conditions, the most immediate and impactful lever to pull would be to review the tax structures (particularly VAT on fuel) and not retailers’ margins.

For more information about the composition of petrol prices, please visit https://www.racfoundation.org/data/uk-daily-fuel-table-with-breakdown

Found this interesting? Why not share it:

Read more articles about:

Fuel pricing

Related Resources

Fuel pricing

Fuel Pricing strategies - one size doesn't fit all

In today’s fuel industry, a number of retailers work hard to define their market position, establish their most...

Fuel Pricing strategies - one size doesn't fit all

Data intelligence

The real world: Lessons learned from our fuel retail customers Pt3

We recently hosted a discussion with some of Kalibrate’s fuel retail customers from Europe and North America about...

The real world: Lessons learned from our fuel retail customers Pt3

Data intelligence

The real world: Lessons learned from our fuel retail customers Pt2

In part two of our blog series The real world: Lessons learned from our fuel retail customers, we speak to a panel of...

The real world: Lessons learned from our fuel retail customers Pt2

Start your journey to more informed decisions today

Get in touch to see how Kalibrate could empower your decision-making.