The Kalibrate fuel round up: February 2024

Kalibrate works with a diverse range of fuel organizations, so we always have our ear to the ground to see how the environment is evolving. This helps us understand the challenges and opportunities facing the brands we support, but it also helps us keep across the news, innovations, transformations, trials, and tribulations, within the fuel space.
Wawa gets approval in Georgia as 2024 plans come into focus
Wawa is to enter Georgia for the first time with the approval of 20 locations. The market entry represents the latest chapter in a continued growth story for Wawa with plans for 40 new sites in Pennsylvania announced in 2022.
Visiting the world’s largest charging park
PetrolPlaza has visited the world’s largest EV charging station, a park and ride with 259 charging spaces, in Germany. There’s a nice video of the site and some fascinating detail on the German EV landscape. Well worth your time.
Convenience store operators grapple with rising crime
Less pleasant news from the US – and a story that will chime with many of our clients – rising crime is impact c-store operators. According to the FBI, 4.5% of reported violent crime in 2022 took place at a gas station or convenience store.
BP outlines strategy for US operations
At the recent BP Amoco Marketers Association (BPAMA) Convention and Business Expo in Scottsdale, Arizona, BP revealed plans for a new consumer facing app, technology enhancements to its retail experience, and plans to grow the Pulse charging operation.
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