Meet the Kalibrate team: Molo Yu, Business Development Representative (APAC)

"As we all know, APAC (Asia-Pacific) is a diverse region with different cultures and languages and I love dealing with different people daily. How I made the journey to Melbourne, Australia is an inspiring story too."

At Kalibrate, we believe our success is driven as much by our people as our technology. Here, we meet Molo Yu, our Business Development Representative for APAC (Asia-Pacific), and find out more about her role at Kalibrate.


What’s your role at Kalibrate?

My main role is to follow up on Marketing Qualified Leads (MQLs) and generate new Sales Qualified Leads (SQLs) from the activity that our marketing team carries out. I also spend time researching the APAC market and try to identify industry trends for service-led businesses.

I work closely with the team based in Manchester from our office in Melbourne and take part in the daily calls to find out our latest marketing activity and plans.

What does a typical day look like?

As the SDR based in Melbourne, Australia, I research different companies and communicate with different people throughout the region.

The daily routine often seems the same, but on reflection, it’s very different. As we all know, APAC is a diverse region with lots of cultures and languages. I love this aspect of the role.

Cross-cultural communication is a big challenge, but It’s really exciting to be able to cultivate a global vision and challenge myself to get better. Although my main business targets are in APAC, opportunities are also available for me to engage with other regions around the world. It’s amazing!

Why did you choose to join Kalibrate?

My decision to join Kalibrate was largely influenced by my line manager – Ruth Connor. Ruth interviewed me twice during the recruiting process. I remember I asked her some questions about Kalibrate and the marketing team that I would join.

She listened to me attentively and answered all my questions in great detail. The expertise, patience and charm as a team leader she demonstrated was impressive. At that moment, I knew if she could be my boss, I could really do something amazing at Kalibrate. (Who doesn’t want an incredible boss?!)

What is your background prior to joining Kalibrate?

I came to Australia in 2017 to pursue my Master’s degree at Monash University in Melbourne.

Prior to arriving in Australia, I had never travelled outside of China. The reason I chose to live in Melbourne was because when I was in the junior middle school, I read a book that described the author’s life in Melbourne. I was impressed by the descriptions of the city that the author used and became curious about what kind of place Melbourne is.

So, after completing my bachelor’s degree in China, I was determined to choose Melbourne as my next journey destination.

Which projects have you found interesting to work on or would like to on in the future?

Kalibrate mainly helps and supports fuel companies with removing the guesswork in their pricing, location planning, and EV charger placement strategies.

Over the past couple of years, Kalibrate has acquired some industry-leading companies in the US (Trade Area Systems and Intalytics) to extend its business scope. In the near future, I will not only contact fuel and convenience prospects but also can engage with retail (non-fuel) customers using our widened expertise.

What are your thoughts on the current state of the retail and service sector in Australia?

According to Australian Retail Outlook 2022 by KPMG, 2022 promises to be a more predictable year for retail, with lockdowns a thing of the past (we hope), where borders are open, populations are mobile and face-to-face retailing returns. Hopefully, the looser restrictions here in Australia will encourage the public to return to normal daily life.

I suppose it’s still too early to say we are totally ready to back to normal. Due to COVID, customers became more cautious, and I believe that retailers need time to rebuild customers’ confidence with face-to-face retailing.

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