Meet the Kalibrate Team: Rianne McBride

"I’m approaching my second year working with Single Site customers. How exciting! I love sales because I love building relationships with the people I work with, and I do just that within my role at Kalibrate."
Meet the Kalibrate Team: Rianne McBride

At Kalibrate, we believe our success is driven as much by our people as our technology. So, as part of our new meet the team series, we’re showcasing some of the talent and expertise within the Kalibrate family. This installment features Rianne McBride, Sales Representative for Kalibrate’s Single Site Analysis reports.

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What is your role at Kalibrate?

I work with the sales team for Single Site Analysis. As a sales representative, I’m the first point of contact for fuel marketers and retailers who need site evaluations. Our model can forecast volume potential for new sites, or an existing location where major capital changes are being considered.

My duty is to understand the scope of a project, discuss the advantages of the analysis, and guarantee Kalibrate will provide the best data, science, and insights to help them make the right decisions for their business.

What does a typical day look like?

I spend a great part of the day reaching out to our clients, fielding inbound calls for new inquiries, and booking studies for our analysts.

Most of my time is spent talking on the phone, explaining our Single Site Analysis process, as well as sharing how our services can help clients better understand their decisions before investing capital.

What do you love about your role?

I’m approaching my second year working with Single Site customers. How exciting!

I love sales because I love building relationships with the people I work with, and I do just that within my role at Kalibrate. It’s very rewarding to hear clients tell me how much I’ve helped them better understand the market, and aided them in reaching their business goals.

Why did you choose to join Kalibrate?

It’s a funny story, really. I was a recent college graduate with a degree in Biology taking the steps to find the best career for me in that field. Indecisive as I was, I decided to just look for a career that I could see myself enjoying, whether it was related to my degree or not.

I was contacted by a recruiter via LinkedIn. I’d never heard of Kalibrate before. As I began to learn more about this company, I became more and more intrigued. I joined Kalibrate because they were different. I liked different. The fuel and convenience retail industry is fast moving, and I knew that Kalibrate was — and still is — a global leader in the industry. I dove right in.

What do you think are the greatest challenges and opportunities in the fuel retail sector?

One of the greatest challenges is location planning. Where to build next?

When I joined Kalibrate, I quickly learned that locations cannot be chosen solely because you like them. There’s so much more science and insight to it. For a site to perform well, it’s important for the fuel retailer to understand the market they would like to build in:

  • How many local competitors do I have?
  • What are my local demographics and traffic counts like?
  • What brands will I fly?

These are just some of the important questions a fuel retailer should ask themselves to understand the potential performance of the site.

The greatest opportunity for a fuel retailer is having an expert, such as Kalibrate, assist them with their decision making before investing capital. We’ve been in the business over 40 years and commit a significant amount of our resources to technology, product research, and software development to ensure model accuracy. There’s no better time to take advantage of this opportunity than right now.

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Kalibrate’s Single Site Analysis provides accurate predictions of a site’s potential performance in an easy-to-digest format, with enhanced market data and additional commentary to make decision-making more straightforward. Get in touch with Rianne, or one of the team at Kalibrate for more information about the new Single Site Analysis report, or request a free sample.

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