Marketers often overlook the power of geography when developing strategies, and even fewer boast the geospatial expertise to deliver impactful marketing solutions — but getting the most from your marketing budget requires a targeted, location-driven, approach.

Precision problem solving for marketing teams

Our real estate and marketing solutions remove the guesswork to empower your organization’s growth strategy. Kalibrate can help reduce your cost of customer acquisition while focusing marketing spend on the prospects with the highest potential.

Customer profiles

Customer profiles help you drive revenue and reduce expenses by ensuring a tight fit between your customer’s needs and your brand’s value proposition. Profiles serve as the basis for:

Predictive customer and prospect models
Identifying valuable customer segments
Promotional channel decisions and marketing resource allocation

Our profiles deliver comprehensive insights into who your customers are, where they live, and what they are worth so you can deploy effective tactics and strategies.

Customer acquisition models

The use of models measurably improves marketing ROI by avoiding households where you are unlikely to be effective in attracting new customers. Our models eliminate prospects who don’t fit your brand’s target market segments while prioritizing the best remaining prospects for acquisition programs.

Without effective targeting based on advanced analytics, you risk:

Wasting scarce resources
Lengthening new store ramp rates
Increasing your cost-to-acquire.

Acquisition models identify the most valuable prospects for your product or service. Using your brand’s customer profile and our precision trade area analysis, we apply thousands of household-level data points to identify those demographic, financial, and psychographic variables that are most predictive of a prospect’s fit with your brand’s value proposition.

Finding your value gap

Kalibrate uses a technique called value gap to allocate marketing budgets and resources from a clear assessment of demand where we focus marketing resources on those areas most likely to yield favorable results, rather than simply allocating equally across the entire existing store network. We provide:

Access to specialized data sets aggregated at the individual household levels
An experienced predictive analytics team
The ability to bring massive data sets to bear on business problems and opportunities

Many brands cannot afford to make these kinds of investments on their own. Kalibrate’s marketing solutions provide clients with access to these data insights in a cost-effective way.

The Kalibrate approach

We believe in a statistically smarter, data-driven approach to growing your organization.

First-party data

We analyze all data at your disposal as the foundation of everything we do. The more robust your data, the more bespoke your solution can be.

Thirdy-party data

Kalibrate leverages the best available information when building analytics solutions. That’s why we partner with leading third-party data providers. With so many high-quality data sources at our disposal, we can create more flexible and dynamic solutions for our clients.

Mass mobile data

Mobile device data uncovers valuable location insights from millions of consumers. Whether you’re studying your own locations or a competitor’s, we provide unparalleled trip pattern analytics.

From machine learning to layered ensemble modeling techniques, Kalibrate offers more proprietary approaches to predictive models than any other location intelligence provider.

Trade area delineation

Drive-time polygons isn’t how trade areas work in the real world — and we believe a real-world methodology is the only way to deliver results.

Customer profiling

Our proprietary customer profiling approach unearths the demographic and psychographic factors that matter most.

Competitive analysis

We evaluate your competitive landscape in a variety of ways to factor in the positioning of competitors relative to your locations and to the consumers you can serve.

Site characteristics assessment

Site and situational issues significantly influence performance, yet are often overlooked. Analyzing these factors ensures your ability to objectively assess their impact.

Getting the data and methodologies right will only take you so far – the specialist knowledge of our team is what helps you go further.

For real estate professionals, by real estate professionals

Many members of our product development and customer success teams previously worked client-side, in site selection roles, making location decisions every day.

Experience across verticals

Our team possesses an extensive background in site selection across retail, healthcare, pharmacy, fuel, convenience, service retail, and more, so we understand the problems you’re trying to solve.

Working globally

Working in over 70 countries across the world, our team has extensive experience in markets at all levels of maturity and development.

Industries we work with

Kalibrate solves site selection problems across a range of industries

Retail

Build a deep understand of your customers and tailor your message and channels to maximize the return on your marketing budget.

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Restaurant and QSR

Whether opening new stores or attracting diners to existing locations, we help you know your customer better than ever to enhance your acquisition efforts.

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Grocery

Getting the right messages, to the right customer segment, at the right time, is vital to the success of the modern grocery operation. Kalibrate shows you how.

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Service retail

Give yourself the confidence to know where the best growth potential exists and who your marketing message needs to reach to make it happen.

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Healthcare

Create patient profiles and targeting models to focus your marketing efforts on households most likely to become new patients

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Education

Evaluate the footprint of your campuses, learning centers, and childcare facilities to stay aligned with the narrow and fluctuating population of students you serve.

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