Increased margin and streamlined fuel pricing processes for sites in Texas and Colorado
Discover how Wills Investments Texas LLC increased margin, streamlined their processes, and turbocharged their analytics by implementing fuel pricing software.
Wills Investments Texas LLC owns and operates 7-Eleven branded sites in Texas and Colorado. The family-owned business grew organically through acquisitions and ground up builds and currently has 21 sites.
Chris Heinefield recently joined the business, taking the role of Chief Information Officer. With a background in successful tech startups, Chris was tasked with building a practical technology stack to benefit departments across Wills Investments.
Chris went to NACS Show 2022 to find a better way to price fuel across the sites and discovered Kalibrate.
When I joined Wills Investments our pricing strategy was contained in one man’s brain! We needed to find a solution that would enable us to share pricing knowledge and implement consistent pricing across our stores – as well as allowing people to take breaks and not have to price sites while on vacation! Operating in areas from the Colorado Mountains down to Metropolitan Texas meant our sites were in very different markets with completely different competitor sets, and therefore needed very different approaches.”
Spreadsheet pricing had reached its limit. Wills Investments had grown to the point that required analytics to measure and reflect on performance.
We had very little visibility into the competitive landscape and the impact it had on our volume and margin. We were relying on anecdotes and intuition but had no way to validate our beliefs.”
The solution
Chris began testing three pricing platforms, putting them through their paces to understand exactly how each option would work for his team.
Kalibrate’s analytics stood out from the other systems. It clearly had the best analytical tools and the most flexibility of the software we tested. We beta tested the software on a couple of stores, so there were no surprises, and we knew exactly what to expect before implementing it.”
Having worked with multiple implementation teams in the past, Chris was delighted with the approach from Kalibrate.
Alexia Field was the best implementor I’ve ever experienced. The entire process was so well managed. Moving your pricing process to a new tool isn’t a small task and there’s a lot of data involved that could easily make it this big scary job, but I was never overwhelmed. I was drip fed manageable tasks at the right times so I could always keep on top of my responsibilities. We hit our project plans, we stayed on track and really felt like we’d accomplished something great at the end of it.”
The outcome:
Wills Investments have seen multiple benefits from Kalibrate Fuel Pricing, but none please Chris more than the analytical tools;
It’s given us tons of visibility into the competitive landscape and how that affects our volume and margin, that we simply didn’t have before – and now we’re making knowledge-based, data driven decisions to improve performance.
The team are continually impressed by the depth of analytics available from Kalibrate, whenever we want to deep dive into something the answers are there for us.”
The level of support provided by Kalibrate has hugely benefited Chris and his team.
The Customer Success Managers are fantastic. From pointing out things that I may have missed or something I could leverage differently, they really take the time to make sure I’m doing a good job and getting the most from the system.”
