Experience that spans markets, brands and volatility
Stephanie has been using Kalibrate Fuel Pricing for more than 16 years, including 14 years at GPM. Today, she and her team are responsible for making and executing pricing decisions across 1,600 sites, operating under multiple brands, and varying market conditions.
That level of scale brings complexity. Different competitive dynamics, different customer expectations, and different pricing strategies even within the same organisation. During her session, Stephanie spoke to how essential it is that a pricing platform supports these nuances rather than forcing a single way of working.
Designed for how people actually work
One of the recurring themes in Stephanie’s presentation was visual clarity.
She described Kalibrate as intuitive and visually engaging. Something she values deeply in her day‑to‑day work. Rather than overwhelming decision‑makers with information, Stephanie emphasised the importance of selecting the right widgets, building focused workspaces, and avoiding “analysis paralysis”.
Different team members at GPM use Kalibrate in different ways, with customized layouts that suit their role, responsibilities and decision cadence. The flexibility to work this way, adapting as needs change, was highlighted as a key reason Kalibrate continues to be central to their pricing operations.
She also spoke about how cardlock sites require a completely different process and strategy than traditional retail locations — all managed within the same system. That ability to handle varied business models without compromise remains critical at scale.
Accountability and credibility at every level
Beyond execution, Stephanie also shared how Kalibrate supports accountability across pricing teams. Their use of alerts helps ensure pricing actions are owned, reviewed and followed through. A theme that closely aligns with how we think about decision support.
She also spoke about the need to produce clear, visual reports for senior leadership, reinforcing pricing decisions with evidence and insight. This ability to communicate pricing strategy confidently and transparently remains a core requirement for organisations operating at scale.
Stephanie noted that Kalibrate’s AI Optimization capabilities are one of the reasons GPM has stayed with Kalibrate for so long, while newer features like Local Market Intelligence have proven particularly valuable at rural locations, informing strategy changes across multiple sites.
A partnership built on listening
Perhaps most importantly, Stephanie’s visit wasn’t just about sharing what works today. Stephanie shared thoughtful, constructive feedback based on her real‑world experience. These conversations; open, honest and collaborative, are central to how we build and evolve Kalibrate.
Long‑term partnerships only work when customers feel heard, challenged and supported in equal measure. Stephanie’s willingness to engage so openly was something we truly valued as a team.
Thank you, Stephanie
We’re incredibly grateful to Stephanie for travelling such a long way to spend time with us in Manchester, and for sharing her perspective with such candor and generosity.
It’s relationships like these, built on trust, experience and shared goals, that continue to shape how Kalibrate supports pricing teams around the world.
