Kalibrate Fuel Pricing
Fuel pricing software that delivers competitive, profitable prices at speed, with a platform trusted worldwide. Combining sophisticated fuel pricing strategies and AI-driven intelligence, with control and clarity.
Your data is yours alone
We are committed to safeguarding your data and ensuring that our software supports your implementation of an independent pricing strategy.
See how Kalibrate Fuel Pricing helps you maximize performance with confidence.
Fuel pricing intelligence to maximize volume and margin
Turn complex pricing challenges into confident, data-driven decisions with proven fuel pricing software designed for today’s competitive fuel retail environment.
Price with confidence and control
Set competitive prices that protect margins, strengthen brand loyalty, and drive sustainable growth. Prices are based entirely on your own micro-market evaluations and strategy. You hold full control over pricing decisions and can accept or reject pricing before sending to POS.
Bring your pricing strategy to life
With a flexible rules engine, and more than 100 rules and validations, you can recreate your exact approach to fuel within the system without compromise, ensuring every decision reflects your unique strategy.
Boost performance with AI optimization
Kalibrate’s patented AI recommends optimal fuel prices that balance volume and margin, helping you price with precision. You always stay in the driver’s seat with transparent, explainable outputs based solely on your data and strategy, never shared across customers.
Instant insight, faster action
Stop wrestling with disconnected systems and waiting for reports. Generate insights instantly, visualize pricing performance clearly, and act decisively. Kalibrate empowers your team to make faster, smarter decisions, backed by data you trust.
Powerful pricing tools for fuel retailers
Powerful pricing tools for fuel retailers
Fast, agile pricing engine
Execute your chosen pricing strategy at speed. Create rules to automate predictable pricing decisions, apply prices directly to POS systems, and update sites in bulk, without sacrificing control.
Kalibrate ensures your pricing tactics are executed consistently, accurately and in line with your unique strategy. Protect margin while freeing teams to focus on analysis and strategy refinement.
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Efficient pricing processes
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Flexible automation or hands-on control
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Bulk pricing updates
Your strategy. Your data. Your decisions.
Kalibrate is designed to support your fuel pricing strategy, not dictate it. Every recommendation is generated using your data, your micro-market evaluations, and your chosen pricing approach.
You stay firmly in control, with the freedom to review, approve, modify, or reject any pricing recommendation. Your data remains segregated, and optimization models are trained exclusively on your business, never shared across customers.
- Maintain complete pricing independence
- Recommendations based on your strategy and data
- Customer data and models kept exclusively yours
Optimized AI price recommendations
Kalibrate’s patented machine learning models optimize prices to balance volume and margin. Based on demand signals, price elasticity, and market shifts across your sites and network.
Recommendations are specific to you. Grounded in your data and brand strategy, and always supported by clear, transparent reasoning you can trust.
- Balance volume and margin with precision
- Leverage price elasticity insights
- Full control with models trained exclusively on your data
Instantly accessible fuel pricing on the go
Set, review, and approve prices anywhere with Kalibrate’s mobile app built for fuel pricing on the go.
Instantly send data through field surveys, keep teams connected in real time, and ensure your chosen pricing decisions are executed quickly and accurately across sites.
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Price from your pocket
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Improve connectivity between field and pricing teams
-
Real-time updates
Clear visibility into fuel pricing performance
Access a comprehensive library of pricing reports that visualize performance and reveals the true impact of pricing on volume, margin, and profitability.
From standard dashboards to bespoke reports and API connections, Kalibrate gives you the insight your teams need to make informed, strategic decisions.
- Measure impact on volume and margin
- Base your fuel pricing decisions on evidence
- Analyze your way, with 50+ system reports, exports, and APIs
.
Fast, agile pricing engine
Execute your chosen pricing strategy at speed. Create rules to automate predictable pricing decisions, apply prices directly to POS systems, and update sites in bulk, without sacrificing control.
Kalibrate ensures your pricing tactics are executed consistently, accurately and in line with your unique strategy. Protect margin while freeing teams to focus on analysis and strategy refinement.
-
Efficient pricing processes
-
Flexible automation or hands-on control
-
Bulk pricing updates
Your strategy. Your data. Your decisions.
Kalibrate is designed to support your fuel pricing strategy, not dictate it. Every recommendation is generated using your data, your micro-market evaluations, and your chosen pricing approach.
You stay firmly in control, with the freedom to review, approve, modify, or reject any pricing recommendation. Your data remains segregated, and optimization models are trained exclusively on your business, never shared across customers.
- Maintain complete pricing independence
- Recommendations based on your strategy and data
- Customer data and models kept exclusively yours
Optimized AI price recommendations
Kalibrate’s patented machine learning models optimize prices to balance volume and margin. Based on demand signals, price elasticity, and market shifts across your sites and network.
Recommendations are specific to you. Grounded in your data and brand strategy, and always supported by clear, transparent reasoning you can trust.
- Balance volume and margin with precision
- Leverage price elasticity insights
- Full control with models trained exclusively on your data
Instantly accessible fuel pricing on the go
Set, review, and approve prices anywhere with Kalibrate’s mobile app built for fuel pricing on the go.
Instantly send data through field surveys, keep teams connected in real time, and ensure your chosen pricing decisions are executed quickly and accurately across sites.
-
Price from your pocket
-
Improve connectivity between field and pricing teams
-
Real-time updates
Clear visibility into fuel pricing performance
Access a comprehensive library of pricing reports that visualize performance and reveals the true impact of pricing on volume, margin, and profitability.
From standard dashboards to bespoke reports and API connections, Kalibrate gives you the insight your teams need to make informed, strategic decisions.
- Measure impact on volume and margin
- Base your fuel pricing decisions on evidence
- Analyze your way, with 50+ system reports, exports, and APIs
.
Client Stories
8.3 Million
fuel prices delivered every month with our software
25000 +
sites actively priced with Kalibrate Fuel Pricing
$ 331
avg weekly profit increase per site with AI optimization
1.9 %
avg volume growth with AI optimization
7
data science patents
Ready to see more?
Book a demo at a time that suits you
Does Kalibrate share my pricing or operational data with other customers?
No. Any data you load into Kalibrate Pricing is kept strictly segregated and used solely for your benefit. Your data is never shared with other Kalibrate customers, nor is it informed by data from other customers.
Your data remains your data and is used only to support your pricing strategy and decision-making within your own environment.
How does Kalibrate generate pricing recommendations?
Kalibrate’s pricing recommendations are based entirely on your own micro-market evaluations and the pricing strategy you configure within the software. The platform does not use data from other Kalibrate customers to generate recommendations.
Kalibrate provides recommendations based on the strategy you define, but you retain full control over pricing decisions. You are free to accept, modify, or reject any recommendation generated by the software.
Does Kalibrate’s price optimization capability use data from other customers?
No. Optimization modelling is specific to each customer. If you use Kalibrate’s price optimization capabilities (“science”), the underlying models are trained exclusively on your own data. They are not repurposed, pooled, or applied to other organizations.
The inputs to optimization are determined exclusively using that customer’s own data. They are not repurposed, pooled, or applied to other organizations.
Your pricing recommendations are derived solely from your own data, your market evaluations, and your selected pricing strategy. Other customers’ data has no influence on your recommendations.
How does Kalibrate support an independent pricing strategy?
Kalibrate provides tools to help you execute the pricing strategy you choose. The software analyzes your own market conditions and applies your business rules, while all pricing decisions remain under your control.
Read Kalibrate’s data usage and pricing independence statement here.
Can Kalibrate integrate with my existing systems and push prices directly to POS and pumps?
Absolutely. Kalibrate’s APIs make it easy to connect with any external system, whether that’s your POS, pumps, price signs, data warehouses, or Business Intelligence tools.
If prices meet certain validation criteria you can choose to automate those prices, so they are instantly approved and sent to POS, making the process even more seamless.
What kind of support, training, and resources do you provide?
You’ll be assigned to a Customer Success Manager that lives and breathes Fuel Pricing. Many of our team have sat in your seat as Fuel Pricing Managers and they will work with you to understand the nuances of your market, and your brand, and ensure your software is being utilized to its full potential.
Fuel pricing resources
Make accountable, fast pricing decisions and take control of your fuel pricing strategy
