The Kalibrate fuel round up: June 2024
Kalibrate works with a diverse range of fuel organizations, so we always have our ear to the ground to see how the environment is evolving. This helps us understand the challenges and opportunities facing the brands we support, but it also helps us keep across the news, innovations, transformations, trials, and tribulations, within the fuel space.
Casey’s acquires over 100 stores
Casey’s General Stores acquired 112 convenience stores, boosting its store count to over 2,650. This move supports Casey’s growth strategy to add 350 stores in three years through acquisitions and new builds.
MOL Poland rebrands stations
MOL Poland completed the rebranding of 273 stations, representing 70% of its network. The next phase includes rebranding over 100 franchise locations and expanding its Fresh Corner outlets.
7-Eleven creates gamified interactive AR world for 40th celebration
7-Eleven Malaysia celebrates its 40th anniversary with Wonderland, an interactive AR campaign featuring themed worlds accessed via QR codes. Customers can play games, win prizes, and enjoy special in-store promotions.
Fast Stop of Louisiana to rebrand all c-stores with new ‘express’ banner
More rebrands come as Fast Stop of Louisiana is switching its convenience stores to the Fast Stop Express name. The rebrand includes new signage and a refreshed store layout aimed at enhancing customer experience.
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