Grocery store location intelligence
Kalibrate creates customized analytical services and solutions for every type of grocery operator.
- Understand the best approach to trade area definition for your concept
- Discover your competitive impacts — from direct and indirect competitors
- Grocery sales forecasting using the most appropriate model for greater accuracy
Get in touch today to book a demo at a time that suits you.
Experts in grocery location intelligence
We help both conventional and differentiated grocery concepts create winning location strategies
Find your customers
Customer profiling gives grocery operators a deep understanding of shopper behavior. It combines demographics, transaction data, and psychographics to identify customer segments and maximize store performance and loyalty.
Forecast store sales
Kalibrate’s sales forecasting empowers grocery operators with data-driven precision. Leverages AI, market trends, and shopper behavior to predict demand and enhance profitability across store formats.
To replace or remodel?
Assess store performance, market potential, and ROI to guide remodel or replacement decisions, ensuring optimal investment, competitive positioning, and long-term profitability across retail networks.
Software and services for grocery
Our platforms and services are backed by the extensive industry expertise of the Kalibrate team
Kalibrate Location Intelligence
Kalibrate’s Location Intelligence software helps grocery operators identify ideal store locations, understand trade area dynamics, and optimize network performance.
By analyzing demographics, competitor presence, and customer behavior, it supports strategic expansion, remodels, and marketing decisions that drive traffic, boost sales, and strengthen long-term market positioning.
Competitive Insights
Competitive Insights uses foot traffic data to generate powerful insights into customer behavior for your stores and competitors.
By analyzing visit frequency, and trade area, grocery operators can understand shopper behavior, refine site selection, optimize marketing, and improve store performance through smarter, location-based decision-making.
Site selection
Kalibrate empowers grocery brands to select better sites by combining advanced analytics, proprietary modeling and rich mobility and demographic data.
Tailored trade-area definitions, competitive landscape evaluation, and accurate sales forecasting, enable brands to identify growth opportunuties, manage cannibalisation impact, and optimize location deployment for higher capital returns.
Whitespace analysis
Kalibrate’s whitespace analysis helps grocery brands uncover untapped market potential by mapping where new stores can thrive.
We analyze trade areas, shopper demographic, and competitor presence to highlight underserved regions, measure cannibalization risks, and prioritize optimal store locations — enabling smarter, data-driven portfolio expansion.
Solutions in action
Discover how our location intelligence solutions help brands answer critical business questions.
“Our partnership with Kalibrate has been an integral component of our larger store expansion strategy in the US. The predictive models and utilization of the analytics platform provides our teams with the confidence needed to make informed real estate decisions.”
“The platform is user friendly and easy to use for both the research and real estate teams. We have a great working relationship with the Kalibrate team who is responsive and helpful.”
“Kalibrate enabled us to build a powerful competition database that can be easily shared with our key decision makers for locations, pricing, and more.”
“The reason we’re a leader is because we’re never satisfied that we’ve seen all the angles. We keep asking what we could do better, and Kalibrate’s 7E Assessment gave us some fresh perspectives. If there’s something that will help us to widen the gap between Cumberland Farms and the next competitor, we want to know about it.”
Ready to learn more?
Take a look at our on demand demo videos
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What countries does Kalibrate work in?
We are a global business with clients on six continents. We also have regional support representatives with specialist knowledge of the challenges facing fuel retailers on a local basis.
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Does the platform have mobile capabilities?
Yes, Kalibrate Location Intelligence is available as a fully native iOS and Android application. The mobile app gives users the same access to data and reporting as the desktop version, but in an interface that is designed to be touch friendly.
The app is designed to give you access in the field and serves as an excellent tool for capturing data such as store signage, store photos, competitor data, and other notes from the field. Site Tours planned in the desktop version of KLI can be excecuted in the mobile app.
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Can data be imported directly into the platform?
Data can be imported in two ways:
1. End user drag and drop: Microsoft Excel data can be dragged and dropped into the software. As part of this process, data can be automatically geocoded. Once the data is on the map it can be shared with other people in the organization.
2. A secure API can be set up for ongoing uploading and downloading of data.
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How does data visualization, analytics, and reporting work in the software?
Kalibrate Location Intelligence allows users to view/edit/add any first party data related to your customers, locations, or competitors. Users can run demographic and competitor reports, and create sales forecast reports using models that are developed and integrated for use.
In addition, users can visualize thematic maps, view and report on customer loyalty data, and view and report on mobile/foot traffic data. The platform supports bulk reporting/mapping and has an API for an ongoing transfer of data.
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How does pricing work?
The pricing of Kalibrate Location Intelligence is driven by a few factors: the amount of third-party data you want to license, the number of users/seats your team needs, and if you want to include analytics into the platform.
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Tell more more about Kalibrate Location Intelligence
Kalibrate Location Intelligence allows users to view/edit/add data related to your locations and your competition, create trade areas, run demographic and competitor reports, and execute sales forecasts using models that are developed and integrated for your use.
Additional resources
Explore Kalibrate's range of best practice approaches to using insight to make better decisions and outperform your competition.
