White space analysis from Kalibrate
Identify white space opportunities, understand total unit potential, and optimize the placement of new locations with advanced analysis and mapping.
- Quantify the factors driving performance across existing locations to uncover white space opportunities
- Use advanced white space analysis methodology to forecast performance of new and existing sites
- Leverage extensive experience delivering white space mapping and location intelligence solutions for leading brands and investors
Why choose Kalibrate's white space analysis?
Kalibrate delivers advanced white space analysis and mapping to help organizations grow with confidence. By identifying untapped white space opportunities, we enable data-drive locations strategies focused on the most sustainable expansion areas.
Problems
- Expansion without a data-backed strategy delivers poor returns
- Investing in the wrong locations wastes capital
- Failing to understand your competitors increases risk of poor performance
- Weak market planning leads to cannibalization and reduced profitability
Solutions
- Know exactly where your infill opportunities exist and which locations are the best fit
- Create a roadmap for new location deployments, market entry, and expansion
- Kalibrate considers complementary and challenging competitive impacts
- Our white space analysis enables cannibalization thresholds to manage sales transfer
Need a white space analysis?
Customized solutions based on your growth potential
Our clients say
Discover how Kalibrate's analytics solutions help clients make more confident, data-driven location decisions.
“What I value most is the spirit of continuous improvement that the company embodies. Our business partners constantly listen and strive to implement changes that help us better utilize and interpret data.”
“Our partnership with Kalibrate has been an integral component of our larger store expansion strategy in the US. The predictive models and utilization of the analytics platform provides our teams with the confidence needed to make informed real estate decisions.”
“For over 40 years, I have relied on guidance from the members of the Kalibrate team to ensure that we are making the most strategic decisions possible with respect to selecting new markets and sites.”
“After a comprehensive review of location intelligence vendors, it was clear that Kalibrate was the best fit for our needs. We appreciate the customized approach that they employ in their modeling processes, and the robust yet transparent nature of their forecasting tools.”
What is white space analysis?
White space analysis (also known as whitespace analysis) is a strategic approach used to identify untapped opportunities, unmet customer demand, and gaps in market coverage. It reveals the ‘white space’ between what a business currently offers and what customers or markets actually need, helping organizations prioritize where to grow.
In practice, white space analysis is used for market expansion. It identifies underserved locations or segments where new products, services, or sites can be successfully introduced. Understanding runway at a regional or national level is a deliverable of a white space analysis.
This process typically combines customer data, market insights, and competitive analysis to map demand, benchmark performance, and pinpoint high-value opportunities. By turning these insights into clear actions, businesses can make more confident, data-driven decisions about expansion and growth.
Can data be imported directly into the platform?
Data can be imported in two ways:
1. End user drag and drop: Microsoft Excel data can be dragged and dropped into the software. As part of this process, data can be automatically geocoded. Once the data is on the map it can be shared with other people in the organization.
2. A secure API can be set up for ongoing uploading and downloading of data.
Does the platform have mobile capabilities?
Yes, Kalibrate Location Intelligence is available as a fully native iOS and Android application. The mobile app gives users the same access to data and reporting as the desktop version, but in an interface that is designed to be touch friendly.
The app is designed to give you access in the field and serves as an excellent tool for capturing data such as store signage, store photos, competitor data, and other notes from the field. Site Tours planned in the desktop version of KLI can be executed in the mobile app.
How does data visualization, analytics, and reporting work in the software?
Kalibrate Location Intelligence allows users to view/edit/add any first party data related to your customers, locations, or competitors. Users can run demographic and competitor reports, and create sales forecast reports using models that are developed and integrated for use.
In addition, users can visualize thematic maps, view and report on customer loyalty data, and view and report on mobile/foot traffic data. The platform supports bulk reporting/mapping and has an API for an ongoing transfer of data.
How does Kalibrate’s pricing work?
The pricing of Kalibrate Location Intelligence is driven by a few factors: the amount of third-party data you want to license, the number of users/seats your team needs, and if you want to include analytics into the platform.
What support is provided?
Kalibrate provides clients with a dedicated customer success manager that will engage with you during implementation of the platform and beyond. Your customer success manager will get to know your business goals to make sure you’re getting the most from the software.
There is a monthly virtual training session where all Kalibrate clients can join to learn about new features and tools, hear how other clients are utilizing the software, and is an open forum for questions.
How does white space mapping work?
White space mapping uses location intelligence, demographic data, and competitive analysis to identify areas with unmet demand for your products or services.
Kalibrate combines these data inputs with forecasting models to evaluate where new locations are most likely to succeed. The process includes defining trade areas, assessing market saturation, and testing potential scenarios to ensure each identified location represents a viable white space opportunity.
By visualizing these insights, businesses can clearly see where gaps exist in their current network and prioritize expansion into the most profitable areas.
What industries benefit from white space analysis?
White space analysis is valuable across industries where location strategy, network planning, and expansion decisions are critical to growth. By identifying gaps in market coverage and areas of unmet demand, businesses can make more informed decisions about where to invest and scale.
Industries that benefit most include retail, restaurants, grocery, servies, and fuel and convenience, where optimizing site networks is key, as well as financial services and franchise businesses looking to improve coverage and accessibility. Private equity firms also use white space analysis to assess expansion opportunities across portfolio companies and support data-driven growth strategies.
Additional resources
Explore expert insights, best practices, and data-driven guidance from Kalibrate's industry specialists on our blog.
