The Kalibrate Team

Charles Wetzel

CHIEF EXECUTIVE OFFICER

Charles brings over two decades of consulting, spatial, and marketing analytics experience with the likes of Ernst & Young (Manager), Buxton (President & CEO), and Group O (President). Since 2015, Charles has served as President of eSite helping to drive the future of eSite Analytics, and became Kalibrate CEO in January 2023.

Justin Tischler

Chief Operating Officer

Justin has over 15 years of experience helping leading retail, restaurant, and services brands make better decisions through data science. Most recently before joining Kalibrate, he served as the President of Intalytics (acquired by Kalibrate in 2021).

Bill Dakai

SVP Location Intelligence

Bill owns the product vision, roadmap, and go-to-market strategy for Kalibrate’s location intelligence. Previous to this, he was the President of Trade Area Systems (TAS), before its acquisition to become part of the Kalibrate Group. In this role, he was responsible for TAS’ day-to-day operations. Bill’s other roles have included Director of Market Research for CVS Pharmacy, where he was instrumental in the company’s nationwide expansion.

Tom Hatton

SVP Pricing

Tom has experience in both technology services and fuel pricing, most recently having managed fuel pricing in five countries and across four brands. Since joining Kalibrate, Tom uses his understanding of how a fuel pricing team can implement strategies and tactics, using Kalibrate to enable the activities, to ensure Kalibrate Pricing is best-in-class

Dustin Stancil

SVP Location Intelligence & Strategy

Dustin spent 15 years working in strategic roles for both retail and financial organizations using various geospatial tools. Most of his days are spent engaging with existing and prospective clients, learning as much about their business and needs as possible to offer the best solutions. Dustin works closely with our Client Success and Client Solutions teams to get feedback on the voice of the customer to understand opportunities to improve user experience.

Richard Laker

Chief Financial Officer

Richard joined the company as Chief Financial Officer in May 2021. He has more than ten years of board experience across several different industries, both stock exchange listed and private equity backed, but always B2B and client service led. Richard qualified as a chartered accountant with PwC in 2001.

Matthew Peacock

CHAIRMAN OF KALIBRATE

Matthew Peacock is the founding partner of Hanover Investors, Kalibrate’s private equity shareholder. He has deep industry experience across the outsourced services, industrial, technology, and financial sectors, where he has held roles in multiple public and private companies as executive and non-executive chairman.

In his early career he ran International M&A in London for Barclays BZW, following work in New York and London for CSFB. Over the 1990s, he led a series of successful private turnarounds as a lead shareholder and CEO. In 2002, he founded Hanover Investors. Since then he has led change strategies and turnarounds for a large number of companies as both an investor and board member. He holds an LLM in Law from Cambridge University.

Tom Russell

NON-EXECUTIVE DIRECTOR

Tom Russell leads Hanover Investor’s investment analysis and management activities, and Target Selection process. He is Chair of the internal investment analysis and screening panel, the EIM, as well as leading the strategy agenda in Hanover’s investee companies.

Tom’s early career was spent at Mercer Management Consulting (now part of Oliver Wyman consulting). Tom joined Mercer as an analyst in 1998 and became a partner in the Communications, Information, and Entertainment practice in 2006, where he led growth strategy projects for companies including AOL, Vodafone, and Disney.

Since joining Hanover Investors in 2007, Tom has held directorships at Chapelthorpe plc, Fairpoint plc, and Regenersis plc, and executive management positions at Regenersis plc including Strategy Director and Managing Director, Recommerce. He holds a MA (Hons) degree in English Literature from Corpus Christi College, Oxford University.

Nick Greatorex

NON-EXECUTIVE DIRECTOR

Nick Greatorex joined Hanover in 2019 as Portfolio Company Chairman / Non-Executive Director. He currently sit on the Board of Kalibrate Technologies and Brady plc. Nick spent the majority of his career at Capita plc where he joined in 2006, progressing through several divisional leadership roles in finance and as Managing Director before being appointed Group CFO in 2015. In 2017 he also acted as Interim Group CEO for almost one year. Nick left Capita in 2018. Earlier in his career, Nick was Chief Financial Officer of Liberata plc and held senior Corporate Development roles at a number of organisations, including Centrica plc and Senior plc. He qualified as a chartered accountant in 1992 at Ernst & Young, where he spent 10 years working in the UK and US.