Retail location strategy and software that drives results
Kalibrate’s decades of retail experience and data expertise help you stay at the forefront of your market.
- Get the full picture of your customers and your competitors
- Identify markets with the greatest potential for your retail concept
- Forecast sales potential to maximize returns on capital investment
Ready to learn more? Get in touch to start the conversation.
How we support better retail location strategy
Our team helps the world's most successful brands retail brands use data to make more effective location decisions.
Identify your best customers
Create detailed customer profiles to understand where your whitespace opportunities exist and where your real estate strategy should take you next.
Find the best sites, faster
Analyze existing store performance, combine the the industry's leading third-party data sets, and uncover the factors that drive sales performance.
Invest capital wisely
Whether you're expanding to new markets or optimizing your portfolio, use cutting-edge real estate analytics to focus on the areas that deliver greatest return.
Software and services for retailers
Kalibrate Location Intelligence
Designed for real estate teams and beyond. Take all your retail location data and centralize within the gold standard location intelligence tool.
- Forecast sales potential at new locations
- Manage cannibalization across your portfolio
- Centralize real estate decision making
Kalibrate Location Intelligence is the to-go solution to grow your brand through data-driven strategy.
Competitive Insights
Competitive Insights empowers retailers with real-time, mobility-based analytics to benchmark performance against competitors, reveal cross-shopping flows, identify influential co-tenants, and understand customer demographics and journeys.
It equips decision-makers to optimize locations, marketing, portfolio mix and gain share.
Site selection
Kalibrate’s site selection tools combine internal and third-party data to forecast sales, map trade areas, assess competitive intensity, and model cannibalization. Retailers gain clarity on which sites will deliver value, de-risk real estate investment, optimize portfolio mix, and expand into new markets with confidence.
Whitespace analysis
Whitespace analysis reveals new store opportunities within a defined trade area or new market. By filtering out marginal sites and modeling cannibalization, Kalibrate quantifies how many stores a market can support. The output guides expansion planning, portfolio optimization, and reduces expensive missteps.
Our clients say
Discover how our location intelligence solutions help retailers answer critical business questions
“Our partnership with Kalibrate has been an integral component of our larger store expansion strategy in the US. The predictive models and utilization of the analytics platform provides our teams with the confidence needed to make informed real estate decisions.”
“For over 40 years, I have relied on guidance from the members of the Kalibrate team to ensure that we are making the most strategic decisions possible with respect to selecting new markets and sites.”
“Kalibrate is an integral partner to Papa Johns in support of our domestic and international growth. They have developed customized analytics solutions that allow us to make informed real estate decisions. We rely on Kalibrate as our trusted advisor for location intelligence needs.”
“Quality product and a very, very responsive team. Kalibrate is a partner in every sense of the word.”
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What size of retailer does Kalibrate work with?
We work with retailers with zero physical locations and retailers with many thousands. If you need a data-driven strategy to understand your customers and competiton, we have solutions to help.
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What experience does the team have in retail real estate roles?
We say we’ve ‘sat in your seat’, because so many of our team have previously worked in real estate and development role, making retail location strategy decisions every day.
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What third-party data do you use?
Kalibrate maintains relationships with the leading providers of data to support real estate analytics. From demographics to firmographics, psychographics to mobilty data, we have extensive options for different data providers across categories.
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Do I need to buy software?
No, our analytics can be accessed as standalone consultancy engagements. This means you get all the predictive power of our models without adopting software, whether expansion through a whitespace, acquisitions analysis, or portfolio optimization.