In this video, Trent Davis from Kwik Trip shares how his team approaches fuel pricing across a large and complex network.
With responsibility for hundreds of locations, he explains the importance of having a clear view of the market and confidence in every fuel pricing decision executed. Trent talks through how access to consolidated data helps him better understand competitor behaviour and respond effectively. He also highlights the value of being able to explain and defend fuel pricing decisions.
With responsibility for hundreds of locations, he explains the importance of having a clear view of the market and confidence in every fuel pricing decision executed. Trent talks through how access to consolidated data helps him better understand competitor behaviour and respond effectively. He also highlights the value of being able to explain and defend fuel pricing decisions.