DALLAS, TEXAS (April 20, 2026) – Pepper Lunch, the Japanese-born experiential fast casual concept with more than 560 locations across 17 countries, has partnered with Kalibrate to support its expansion across the US using advanced location intelligence and analytics.
As Pepper Lunch continues to grow its footprint domestically and internationally, the company will utilize the Kalibrate Location Intelligence (KLI) platform and a custom model to support key development decisions, including market entry, unit density, and franchise territory planning.
“Expanding in the US requires a thoughtful, data-drive approach,” said Troy Hooper, CEO of Hot Palette America, the driving force behind Pepper Lunch Restaurants in North America. “Working with Kalibrate gives us the ability to evaluate markets with greater precision – helping us determine where to enter, how many units each market can support, and how to structure franchise territories for long-term success.”
The agreement includes access to Kalibrate’s KLI platform, competitive insights, demographic and traffic data, and a custom-built index scoring model designed to identify high-potential markets and optimize site selection.
Kalibrate will deliver a tailored analytics solution, including unit performance modeling and hotspot analysis, enabling Pepper Lunch to identify priority trade areas and align development strategy with consumer demand and competitive dynamics.
“Helping global brands successfully enter and scale in the US is exactly where Kalibrate delivers the most value. With Pepper Lunch, we’re combining deep analytics with real-world market insight to support confident, high-quality growth decisions,” stated Stephen Polanski, Global Business Development Director for Kalibrate.
Pepper Lunch was founded in 1994 by one of Japan’s most famous chefs and entrepreneurs who wanted to introduce affordable premium steaks with quality ingredients served on a sizzling iron plate. With more than 560 locations across 17 countries, Pepper Lunch proudly offers quality, tasty, and affordable meals sourced from the finest ingredients and paired with an unforgettable dining experience.
About Kalibrate
Kalibrate is a global location intelligence firm that specializes in supporting clients seeking actionable insights into questions relating to place, price, and promotion. The company’s customized analytics solutions consist of leading software platforms, consulting services, and proprietary datasets. Headquartered in Manchester UK, Kalibrate actively serves companies across industries in over 70 countries through office locations in the USA, Canada, Japan, India, and Australia.
