KLI platform updates: Market Optimizer, AI rollout, Competitive Insights reporting

The Kalibrate Location Intelligence platform continues to involve to meet the needs of growing companies. Here, we reveal the latest upgrades from the Q2 2025 release.

Innovation isn’t just about technology—it’s about listening. This latest Kalibrate Location Intelligence (KLI) platform release is a direct result of continuous dialogue with the businesses that rely on location intelligence to make critical real estate investment decisions. We understand that in today’s competitive landscape, every square foot matters, and every expansion decision carries significant financial weight.

Market Optimizer

Do-it-yourself market infill and expansion

Market Optimizer puts expansion planning in the users hands by leveraging pre-scored seed points and revenue or visits forecasting. This tool helps businesses identify high-potential store locations in existing markets by revealing revenue forecasting and cannibalization impact.

 

Key capabilities:

  • Pre-vetted location opportunities incorporating demographics and competitive insights
  • Revenue potential assessment with customizable sales projections
  • Cannibalization prevention through intelligent buffer zone management
  • Identification of whitespace market opportunities
  • Exportable reports that transform expansion from guesswork to science

 

Market Optimizer in KLI

 

k.ai: Your AI-powered analytics assistant

k.ai is an intelligent chat assistant that makes navigating KLI intuitive and efficient.

 

Standout Features:

  • Natural language guidance for complex workflows
  • Proactive recommendations based on business needs
  • Direct data analysis by copying reports into the chat
  • Enterprise-grade security within Kalibrate’s Azure infrastructure

 

 

Competitive Insights: Market Pulse report

For users for Competitive Insights, the Market Pulse report provides a comprehensive, at-a-glance view of competitive retail performance within a given target market.

 

Key insights:

  • Automatic compilation of nearby retailer performance
  • Cross-category competitive analysis
  • Year-over-year performance tracking
  • Identification of market hotspots and opportunities

Additional information on Competitive Insights can be found here.

See the features in action

Curious how Market Optimizer, k.ai, and Competitive Insights can transform your location strategy? The best way to understand their power is to see them in action in KLI. We invite you to schedule a demo with our location intelligence experts.

No commitment, just a discussion around your businesses growth goals and how Kalibrate’s solutions and software can help.

See Kalibrate Location Intelligence in action.

 

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