Kalibrate announces acquisition of IMST Corp.

TEXAS, US — Kalibrate, a global insights firm providing software and services relating to location analytics and fuel pricing, has announced the acquisition of IMST Corp., an independent market research firm specializing in site selection, analysis, and sales forecasting for convenience stores and fuel stations.

The acquisition will bolster Kalibrate’s fuel station and convenience store forecasting capabilities and capacity. IMST serves thousands of convenience and fuel operators across the US with reports and projections for fuel volume, convenience store sales, car wash, QSR, truck stop, and travel center developments.

Commenting on the acquisition, Charles Wetzel, CEO at Kalibrate said, “We’re delighted to welcome IMST into the Kalibrate fold and further strengthen our offer to our clients in the fuel sector. Both Kalibrate and IMST believe data is the core driver of better decisions and we look forward to sharing methodologies to enhance what we do.

“The IMST acquisition complements Kalibrate’s existing fuel station feasibility study business which currently serves over 300 clients annually. IMST’s reporting experience with truck stops and complementary retail services alongside fuel will significantly enhance Kalibrate’s current fuel volume and EV impact insights for more holistic site forecasting.”

Travis Heiser, CEO and President at IMST added, “We’re excited to be joining the team at Kalibrate. We’ve historically served slightly different sections of the market but with obvious complementary adjacencies. Kalibrate’s pedigree in the fuel space gives us great confidence that we’re aligned with a business that understands the challenges and opportunities facing retailers, and the need for data to be their guide throughout.

“Fuel and convenience store retail is more competitive than ever – and the range of ancillary services to evaluate is more diverse than ever. Kalibrate and IMST’s combined expertise across operators’ revenue lines mean we become the one-stop provider of insight for anyone looking to forecast site potential across new build, remodel, upgrade, or acquisition opportunities.”

About IMST Corp.

IMST Corp. is an independent market research firm specializing in retail site selection, analysis, and sales forecasting. Our firm is a national leader in single site studies for convenience stores and fuel stations. Headquartered in Houston, Texas, IMST provides reliable data that convenience and fuel retailers need to make profitable development decisions. Thousands of new build, upgrade, and remodel evaluation projects have been completed over the last 30 years. Projects span the entire United States and sections of Canada. IMST provides broad experience relating to traffic counts, demographics, competitive impacts, pricing strategies, and fuel and convenience development trends. Customers include convenience store chains, fuel distributors, independent convenience store operators, and real estate developers.

About Kalibrate

Kalibrate is a global location intelligence firm that specializes in supporting clients seeking actionable insights into questions relating to place, price, and promotion. The company’s customized analytics solutions consist of leading software platforms, consulting services, and proprietary datasets. Headquartered in Manchester UK, Kalibrate actively serves companies across industries in over 70 countries through office locations in the USA, Canada, Japan, India, and Australia.

For more information, contact:

Tim Smith

timothy.smith@Kalibrate.com

Travis Heiser

theiser@imstcorp.com