The Kalibrate retail round-up: August 2024
Primark debuts US campaign to woo shoppers
Primark has launched its first US brand campaign called “That’s So Primark,” as it aims to expand its presence in the country. Currently operating 25 stores across the US, Primark aims to reach a target of 60 locations.
World’s largest franchisee Flynn Group acquires 83 Wendy’s restaurants
Flynn Group, the world’s largest franchisee, acquired 83 Wendy’s restaurants, further expanding its significant presence in the quick-service industry.
Ikea launches secondhand peer-to-peer marketplace
Malls look to future with experiential retail as they navigate Macy’s changes
By focusing on unique, in-person experiences like entertainment venues and specialty stores, malls aim to attract customers and create vibrant community hubs. This strategy seeks to fill vacant spaces and maintain foot traffic as traditional retail faces challenges.
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