Fuel pricing
Exceptional fuel pricing requires a solid, but adaptable strategy. You need local insights, deep market expertise, and proven AI to maximize fuel profits.
Book a demo
Book a personalized demo of Kalibrate Fuel Pricing - the software trusted by some of the biggest fuel retailers in the world. Find out how to sell more fuel, at a better margin, with lower cost and reduced risk.
Optimize pricing for profit and competitive advantage
The best fuel pricing teams balance multiple factors to set the right price at every site — maximizing profit while staying competitive. With AI tools and automated price updates to POS and signage, you can react swiftly to market shifts, seizing opportunities to boost volume or margin before your competitors do.
Balance volume and margin to maximize profit
Optimizing fuel prices by using patented data science approaches and AI methods to perfect the balance between volume and margin, is proven to increase profit. Using fuel price software, Fuel Pricing teams have achieved an average:
- margin increase $0.0048
- volume increase 1.9%
- weekly gross profit increase per site $331
A proven data driven, scientific approach delivered through trusted fuel pricing software will drive greater results — while allowing full visibility of the outcomes and allowing your team to learn from AI.
Optimizing fuel prices by using patented data science approaches and AI methods to perfect the balance between volume and margin, is proven to increase profit. Using fuel price software, Fuel Pricing teams have achieved an average:
- margin increase $0.0048
- volume increase 1.9%
- weekly gross profit increase per site $331
A proven data driven, scientific approach delivered through trusted fuel pricing software will drive greater results — while allowing full visibility of the outcomes and allowing your team to learn from AI.
Generate on-brand, sustainable improvements
Quick gains in fuel profits are often not sustainable and can damage the integrity of your brand promise. Understanding the rules and constraints of your brand to identify subtle pump price changes will bring sustainable profit gains.
- Identify where there is room for subtle price movements, that go undetected in the market
- Calculate the best solution for long term profit gains
- Achieve growth while upholding brand integrity
Changes in fuel price strategy should remain predictable to your loyal customers, and undetectable to your competitors.
Quick gains in fuel profits are often not sustainable and can damage the integrity of your brand promise. Understanding the rules and constraints of your brand to identify subtle pump price changes will bring sustainable profit gains.
- Identify where there is room for subtle price movements, that go undetected in the market
- Calculate the best solution for long term profit gains
- Achieve growth while upholding brand integrity
Changes in fuel price strategy should remain predictable to your loyal customers, and undetectable to your competitors.
Improve efficiency to drive profitability
Rapid reactions in fuel pricing decisions can mean the difference between loses and gains. By using fuel price software to automate parts of your processes you can increase efficiency and maximize the value of human expertise.
- Automate sending price decisions directly to POS and digital signage systems — to maximize opportunities
- Value human input, by using your team for the tasks that truly require their expertise
- Make consistent and auditable decisions across whole network
A more efficient software system allows fuel pricing teams to price entire networks from central locations, and use their experience and expertise in the areas that can have the most impact — to drive profitability increases.
Rapid reactions in fuel pricing decisions can mean the difference between loses and gains. By using fuel price software to automate parts of your processes you can increase efficiency and maximize the value of human expertise.
- Automate sending price decisions directly to POS and digital signage systems — to maximize opportunities
- Value human input, by using your team for the tasks that truly require their expertise
- Make consistent and auditable decisions across whole network
A more efficient software system allows fuel pricing teams to price entire networks from central locations, and use their experience and expertise in the areas that can have the most impact — to drive profitability increases.
You're in good company
Leading brands lean on Kalibrate. See why the world’s major fuel and convenience retailers choose Kalibrate.
“I am very happy with Kalibrate. We are able to manage our retail pricing strategies and changes easily; monitor our sales and profit goals and make adjustments to all of this as needed; and the analytics are helpful. Another important factor is the support. My current (and previous) Customer Success Manager is outstanding!”
Kathy Carpenter Retail Fuel Analyst - Wesco Inc
EG America boost fuel pricing efficiency with Kalibrate Pricing
EG America boost fuel pricing efficiency with Kalibrate Pricing
“Discover how EG America streamlined pricing across 1,600+ sites, enhancing analytics and strategic insights with centralized fuel pricing software”
Joseph Margres
Manager of Retail Petroleum Pricing
The Kalibrate approach
We analyze all the data at your disposal as the foundation of everything we do.
The more robust your data, the more relevant your automated pricing can be.
- Easy solutions to record competitor prices
- Complete view of historic prices to deepen understanding
- Flexible options to view the data that is most important to your pricing decisions
- Price elasticities
Calculating how demand responds to changes in pump prices for different fuel grades on your own sites, as well as competitor price changes.
- Trends and scales for every product
Data science models that account for seasonality, day of the week, and other factors to determine different scales for every product at every site.
- Rule and constraints
AI cross-references the calculated price against user-specified rules and constraints so the final price will never be unexpected.
- Volume and margin targets
The final fuel price is optimized to meet your own volume and margin targets. Generate the very best price for a given product on a given day to drive your business towards success.
- Unbeatable experience
Incorporating over 40 years of fuel industry experience, the Kalibrate team can help you on the path to fuel pricing success.
- For fuel pricing teams, by fuel pricing teams
Many members of our product development and customer success teams previously worked client-side, in large fuel retailers, making strategic fuel pricing decisions every day.
- Global presence, global awareness
Working in over 70 countries across the world, our team have extensive experience in markets at all levels of maturity and development.