Competitive Insights foot traffic data delivers real-time competitive edge
Our mobility-based analytics solution gives you complete visibility across customer behavior, your locations, and the competition.
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Complete visibility of customer behavior
Knowing how customers behave should be a key goal of all retail concepts serious about retaining and winning market share from their competition. Utilizing Competitive Insights you can:
- Gain insight into the journeys customers take – from home, work, and trip to trade
- Understand who is visiting your locations and your competitor’s locations by day, hour, and who’s coming back
- Assess where customers are currently shopping when entering new markets, so you know your competition
Knowing how customers behave should be a key goal of all retail concepts serious about retaining and winning market share from their competition. Utilizing Competitive Insights you can:
- Gain insight into the journeys customers take – from home, work, and trip to trade
- Understand who is visiting your locations and your competitor’s locations by day, hour, and who’s coming back
- Assess where customers are currently shopping when entering new markets, so you know your competition
Cross-shop analysis
Foot traffic data, a subset of mobility data, unlocks dynamic insight on how customers are interacting with your retail concept, so you can take the appropriate action when selecting locations, co-tenants, marketing tactics, and more.
- Quantify the amount of cross-shopping happening between your facilities and competitor’s locations
- Understand which competitors take share when they open in your market – and who you take share from when you open in your market
- Discover which co-tenants have positive and negative impacts on store performance
Foot traffic data, a subset of mobility data, unlocks dynamic insight on how customers are interacting with your retail concept, so you can take the appropriate action when selecting locations, co-tenants, marketing tactics, and more.
- Quantify the amount of cross-shopping happening between your facilities and competitor’s locations
- Understand which competitors take share when they open in your market – and who you take share from when you open in your market
- Discover which co-tenants have positive and negative impacts on store performance
From mobility to analytics to actionable insight
Kalibrate’s extensive experience in helping retailers answer location- and marketing-based questions means Competitive Insights gives real, tangible answers to your most challenging questions.
- Benchmark your location and brand against competitor sites or brands, so you know where you’re performing well and where you can optimize performance
- Maximize the potential of your locations by knowing how to win market share from your competition
- Real-time visit data allows you to measure the success of marketing activity to target neighborhood groups
Kalibrate’s extensive experience in helping retailers answer location- and marketing-based questions means Competitive Insights gives real, tangible answers to your most challenging questions.
- Benchmark your location and brand against competitor sites or brands, so you know where you’re performing well and where you can optimize performance
- Maximize the potential of your locations by knowing how to win market share from your competition
- Real-time visit data allows you to measure the success of marketing activity to target neighborhood groups
Ready to learn more about Competitive Insights?
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