Site selection
Robust site selection requires quality data, bespoke modeling, and deep domain expertise
- Discover how many stores a market can support
- Identify the optimal deployment strategy
- Build a roadmap of oppportunties in new and existing markets
Location strategy is crucial to your success.
Explore our solutions to empower site selection decisions.
Kalibrate Location Intelligence
Our site selection software combines your data, relevant third-party data, plus our gold-standard proprietary modeling approaches, to gain insight that helps you realize the potential of your brand’s real estate strategy.
Find better location, manage risk, and outperform your competition with Kalibrate Location Intelligence.
Whitespace analysis
Understanding which markets offer the best potential to grow allows you to act with confidence, save time, and maximize return on your brick and mortar investment.
Discover how many stores a market can support, the optimal deployment strategy, and build a roadmap of opportunities across new and existing locations and markets
Predictive modeling
Know your customers and your competition to understand what really drives a successful location.
Kalibrate’s models are trusted by the most successful retail brands in the world when identifying optimal markets and placement of new unit deployments or portfolio optimizations.
Need help with site selection?
Our team is ready
Download: Best practices in site selection
What does ‘good’ look like in the site selection process? Here, we share our experience from decades of helping organizations make location decisions.
Our clients say
Find out what our clients say about our site selection solutions.
“What I value most is the spirit of continuous improvement that the company embodies. Our business partners constantly listen and strive to implement changes that help us better utilize and interpret data.”
“The platform is user friendly and easy to use for both the research and real estate teams. We have a great working relationship with the Kalibrate team who is responsive and helpful.”
“Kalibrate gives us the tools and insights we need to mitigate risks and develop data-driven strategies around our business. Their experienced team are experts in the location intelligence field and provide a bespoke service that is unparalleled in the industry”
“Since 2009, Kalibrate has been our trusted partner in real estate analytics and new market identification. Kalibrate’s consultative, customized approach has enabled Goldfish to make informed market planning decisions.”
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Can data be imported directly into the platform?
Data can be imported in two ways:
1. End user drag and drop: Microsoft Excel data can be dragged and dropped into the software. As part of this process, data can be automatically geocoded. Once the data is on the map it can be shared with other people in the organization.
2. A secure API can be set up for ongoing uploading and downloading of data.
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Does the platform have mobile capabilities?
Yes, Kalibrate Location Intelligence is available as a fully native iOS and Android application. The mobile app gives users the same access to data and reporting as the desktop version, but in an interface that is designed to be touch friendly.
The app is designed to give you access in the field and serves as an excellent tool for capturing data such as store signage, store photos, competitor data, and other notes from the field. Site Tours planned in the desktop version of KLI can be excecuted in the mobile app.
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How does data visualization, analytics, and reporting work in the software?
Kalibrate Location Intelligence allows users to view/edit/add any first party data related to your customers, locations, or competitors. Users can run demographic and competitor reports, and create sales forecast reports using models that are developed and integrated for use.
In addition, users can visualize thematic maps, view and report on customer loyalty data, and view and report on mobile/foot traffic data. The platform supports bulk reporting/mapping and has an API for an ongoing transfer of data.
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How does pricing work?
The pricing of Kalibrate Location Intelligence is driven by a few factors: the amount of third-party data you want to license, the number of users/seats your team needs, and if you want to include analytics into the platform.
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Tell more more about Kalibrate Location Intelligence
Kalibrate Location Intelligence allows users to view/edit/add data related to your locations and your competition, create trade areas, run demographic and competitor reports, and execute sales forecasts using models that are developed and integrated for your use.
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What support is provided?
Kalibrate provides clients with a dedicated customer success manager that will engage with you during implementation of the platform and beyond. Your customer success manager will get to know your business goals to make sure you’re getting the most from the software.
There is a monthly virtual training session where all Kalibrate clients can join to learn about new features and tools, hear how other clients are utilizing the software, and is an open forum for questions.
Don’t settle for less than the industry’s leading location intelligence software
