Kalibrate Fuel Pricing
Fuel pricing software that delivers competitive, profitable prices at speed, with a platform trusted worldwide. Combining experience, data, and AI-driven intelligence.
See how Kalibrate Fuel Pricing helps you maximize performance with confidence.
Fuel pricing intelligence to maximize volume and margin
Turn complex pricing challenges into confident, data-driven decisions with proven fuel pricing software designed for today’s competitive fuel retail environment.
Price with confidence
Leverage 40+ years of proven fuel pricing expertise to set competitive prices that protect margins, strengthen brand loyalty, and drive sustainable growth. Kalibrate gives your teams clarity and control. So every price reflects your strategy, not guesswork.
Bring your pricing strategy to life
With a flexible rules engine you can replicate your exact pricing approach without compromise, ensuring every decision reflects your strategy
Boost performance with AI price optimization
Kalibrate’s patented AI recommends optimal fuel prices that balance volume and margin, helping you identify opportunities faster and respond with precision. You always stay in the driver’s seat with transparent, explainable outputs designed for real-world accountability.
Instant insight, faster action
Stop wrestling with disconnected systems and waiting for reports. Generate insights instantly, visualize pricing performance clearly, and act decisively. Kalibrate empowers your team to make faster, smarter decisions, backed by data you trust.
Powerful pricing tools for fuel retailers
Powerful pricing tools for fuel retailers
Fast, agile pricing engine
Execute your pricing strategy at speed. Automate predictable pricing decisions, apply prices directly to POS systems, and update sites in bulk, without sacrificing control. Kalibrate ensures your pricing tactics are executed consistently and accurately, helping protect margin while freeing teams to focus on analysis and strategy refinement.
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Efficient pricing processes
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Flexible automation or hands-on control
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Bulk pricing updates
Kalibrate Fuel Pricing streamlines pricing operations while keeping strategy, accountability, and control firmly in your hands.
Optimized AI price recommendations
Kalibrate’s patented machine learning models recommend prices that optimize the balance between volume and margin, based on demand signals, price elasticity, and market shifts. Recommendations are specific to you. Grounded in your data and brand strategy, and always supported by clear, transparent reasoning you can trust.
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Balance volume and margin with precision
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Leverage price elasticity insights
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Maintain transparency and control
Kalibrate AI Fuel Price Optimization delivers intelligent recommendations without removing human oversight, ensuring every price decision remains explainable, accountable, and aligned to your strategy.
Instantly accessible pricing on the go
Set, review, and approve prices anywhere with Kalibrate’s mobile app built for fuel pricing on the go.
Instantly send data through field surveys, keep teams connected in real time, and ensure pricing decisions are executed quickly and accurately across sites.
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Price from your pocket
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Improve connectivity between field and pricing teams
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Real-time updates
Kalibrate Fuel Pricing extends your pricing operation beyond the office, improving efficiency, responsiveness, and collaboration across your network.
Clear visibility into pricing performance
Access a comprehensive library of pricing intelligence that clearly visualizes performance to reveal the true impact of pricing on volume, margin, and overall profitability. From standard dashboards to bespoke reports and API connections, Kalibrate gives you the insight your teams need to make informed, strategic decisions.
- Visualize pricing performance
- Measure impact on volume and margin
- Connect pricing data across your business
Kalibrate Fuel Pricing replaces manual reporting and disconnected tools with a single, trusted source of pricing insight. Your team can review results, prove impact, and continuously refine strategy.
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Fast, agile pricing engine
Execute your pricing strategy at speed. Automate predictable pricing decisions, apply prices directly to POS systems, and update sites in bulk, without sacrificing control. Kalibrate ensures your pricing tactics are executed consistently and accurately, helping protect margin while freeing teams to focus on analysis and strategy refinement.
-
Efficient pricing processes
-
Flexible automation or hands-on control
-
Bulk pricing updates
Kalibrate Fuel Pricing streamlines pricing operations while keeping strategy, accountability, and control firmly in your hands.
Optimized AI price recommendations
Kalibrate’s patented machine learning models recommend prices that optimize the balance between volume and margin, based on demand signals, price elasticity, and market shifts. Recommendations are specific to you. Grounded in your data and brand strategy, and always supported by clear, transparent reasoning you can trust.
-
Balance volume and margin with precision
-
Leverage price elasticity insights
-
Maintain transparency and control
Kalibrate AI Fuel Price Optimization delivers intelligent recommendations without removing human oversight, ensuring every price decision remains explainable, accountable, and aligned to your strategy.
Instantly accessible pricing on the go
Set, review, and approve prices anywhere with Kalibrate’s mobile app built for fuel pricing on the go.
Instantly send data through field surveys, keep teams connected in real time, and ensure pricing decisions are executed quickly and accurately across sites.
-
Price from your pocket
-
Improve connectivity between field and pricing teams
-
Real-time updates
Kalibrate Fuel Pricing extends your pricing operation beyond the office, improving efficiency, responsiveness, and collaboration across your network.
Clear visibility into pricing performance
Access a comprehensive library of pricing intelligence that clearly visualizes performance to reveal the true impact of pricing on volume, margin, and overall profitability. From standard dashboards to bespoke reports and API connections, Kalibrate gives you the insight your teams need to make informed, strategic decisions.
- Visualize pricing performance
- Measure impact on volume and margin
- Connect pricing data across your business
Kalibrate Fuel Pricing replaces manual reporting and disconnected tools with a single, trusted source of pricing insight. Your team can review results, prove impact, and continuously refine strategy.
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8.3 Million
fuel prices delivered every month with our software
25000 +
sites actively priced with Kalibrate Fuel Pricing
$ 331
avg weekly profit increase per site with AI optimization
1.9 %
avg volume growth with AI optimization
7
data science patents
Ready to see more?
Book a demo at a time that suits you
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Will this work for me, in my market?
Absolutely. Kalibrate Fuel Pricing is used in over 20 countries across five continents. Every user has a different set of market conditions, regulations, competitors, and consumers to navigate. Kalibrate supports fuel retailers of all sizes across diverse geographies, allowing them to adapt quickly to changing conditions and improve their pricing performance.
The Kalibrate Fuel Pricing platform is flexible, with over 120 different rules and constraints, so you can mirror your exact fuel pricing strategy within the system – rather than adapting to fit a rigid set of out of the box rules.
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Can I see what powers your AI-optimized fuel prices?
Yes. Unlike “black box” systems, Kalibrate provides full visibility into how pricing recommendations are generated. You’ll see the factors influencing your price points, like elasticity models and volume forecasts, so you can understand, trust, and act on the insights.
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Does Kalibrate share my data and pricing strategy?
No. Your data and pricing strategy remain entirely your own.
Any data you load into Kalibrate Pricing is kept strictly segregated and used solely for your benefit. It is not shared with other Kalibrate customers, nor informed by data from other Kalibrate customers.
The price outputs generated by Kalibrate’s software are based entirely on your own micro-market evaluations and choice of strategy in the software. You retain full control over pricing decisions and are free to accept or reject any output generated by our tools.
AI fuel price optimization models are trained exclusively on your data. These models are customized for your use and are not repurposed or shared across clients.
Kalibrate is committed to safeguarding client data and ensuring that our software supports the implementation of independent pricing strategies.
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Can I manage fuel pricing while I’m not at my desk?
Yes. With Kalibrate Fuel Pricing Mobile you can:
- Instantly send data to head office from the forecourt
- Approve and send new prices directly from your phone to your network
This ensures faster response times, fewer delays, and maximum pricing agility, wherever you are.
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Can Kalibrate integrate with my existing systems and push prices directly to POS and pumps?
Absolutely. Kalibrate’s APIs make it easy to connect with any external system, whether that’s your POS, pumps, price signs, data warehouses, or Business Intelligence tools.
If prices meet certain validation criteria you can choose to automate those prices, so they are instantly approved and sent to POS, making the process even more seamless.
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What kind of support, training, and resources do you provide?
You’ll be assigned to a Customer Success Manager that lives and breathes Fuel Pricing. Many of our team have sat in your seat as Fuel Pricing Managers and they will work with you to understand the nuances of your market, and your brand, and ensure your software is being utilized to its full potential.
Fuel pricing resources
Make accountable, fast pricing decisions and take control of your fuel pricing strategy
