Pricing trial outcomes – what we see during trials and what the different results tell us
Everyone asks us what our trials are like – let’s talk about them!
What does this webinar cover?
In this session, Adam Kaplan and Beth Thompson discuss what they see during pricing trials, and more importantly, what they learn.
- What are the key ingredients for a great trial?
- What can and do pricing trials achieve?
- What are the pitfalls to avoid?
In this session, Adam Kaplan and Beth Thompson discuss what they see during pricing trials, and more importantly, what they learn.
- What are the key ingredients for a great trial?
- What can and do pricing trials achieve?
- What are the pitfalls to avoid?
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