Sizzling Platter Franchise Group selects Kalibrate to support location analytics and development planning

DALLAS, TEXAS (April 29, 2025) – Sizzling Platter, a leading multi-unit franchisee of iconic brands including Little Caesars, Jamba, Wingstop, Dunkin’, Jersey Mike’s, Cinnabon, Red Robin, and Sizzler, has selected Kalibrate, a global provider of location intelligence solutions, to support its real estate and development functions.

Sizzling Platter will use Kalibrate’s Location Intelligence platform (KLI) as a primary tool to support portfolio management and site selection. The platform provides advanced analytics to inform development decisions and enhance visibility into market dynamics, consumer behavior, and competitor activity.

The decision reflects Sizzling Platter’s ongoing focus on using technology and data to inform growth strategies and drive operational efficiency across its diverse portfolio of restaurant brands.

“In a rapidly evolving industry, data-driven decision-making is paramount to success,” said Janet Smith, Vice President of Development at Sizzling Platter. “Kalibrate’s platform allows us to centralize and streamline our development analytics, equipping our teams with the insights they need to make informed decisions across multiple brands.”

Kalibrate’s Competitive Insights capabilities, which incorporate mobility-based analytics and foot traffic data, will help Sizzling Platter further refine market planning and optimize restaurant placement in new and existing markets.

“Sizzling Platter’s use of the Kalibrate platform highlights its commitment to operational rigor and innovation in an increasingly competitive space,” said Robert Matson, Vice President of Sales at Kalibrate. “We’re proud to support their continued growth with tools that deliver clear, actionable insights.”

Smith added, “Having all our key development data and market analytics consolidated in a single platform is a major step forward. It simplifies our process and supports our goal of being highly efficient and analytics-driven in how we grow.”

About Kalibrate Technologies Limited

Kalibrate is a global location intelligence firm that specializes in supporting clients seeking actionable insights into questions relating to place, price, and promotion. The company’s customized analytics solutions consist of leading software platforms, consulting services, and proprietary datasets. Headquartered in Manchester UK, Kalibrate actively serves companies across industries in over 70 countries through office locations in the US, Canada, Japan, India, and Australia.