Kalibrate Partners with Xpress Wellness Urgent Care to Guide Strategic Expansion in Rural Markets

DALLAS, TEXAS (June 10, 2025) – Kalibrate, a leading provider of analytics and location intelligence solutions, today announced a strategic partnership with Xpress Wellness Urgent Care to support the company’s continued expansion across markets in Texas, Oklahoma, and Kansas. The partnership will leverage Kalibrate’s advanced forecasting and analytics capabilities to optimize site selection and market penetration strategies for both the Xpress Wellness and Integrity Urgent Care banners.

Under the new partnership, Kalibrate will provide Xpress Wellness with sophisticated forecasting models that enable the company to accurately predict patient visit volumes for potential new locations during the evaluation process. Additionally, Kalibrate’s supportable unit analysis will guide strategic infill opportunities within existing markets of operation, helping Xpress Wellness maximize its regional footprint and better serve rural communities.

“The focus of Xpress Wellness is bringing non-life threatening care to families and patients in rural and small markets,” said Dr. Eddy Dark, Chief Development Officer of Xpress Wellness. “Partnering with a best-in-class location intelligence firm like Kalibrate will give our team confidence as we make new market decisions and continue to expand our regional growth.”

The collaboration addresses the unique challenges of healthcare delivery in non-urban markets, where traditional location intelligence models may not account for the specific demographics, travel patterns, and healthcare access needs of rural communities. Kalibrate’s specialized approach will help Xpress Wellness identify optimal locations that can effectively serve these underserved populations.

“Kalibrate understands the opportunities in working with healthcare brands, and we’re excited to be the new analytics and location intelligence partner of choice to help grow both the Xpress Wellness and Integrity banners,” said Robert Matson, Vice President of Sales and Solutions Architect at Kalibrate.

Through the partnership, Xpress Wellness will also have access to Competitive Insights to understand trade areas for major retail draws in markets under evaluation leveraging mobility data.

About Xpress Wellness

Currently, Xpress Wellness operates more than 75 urgent care clinics across Oklahoma, Kansas, and Texas. In addition to urgent care, Xpress Wellness has expanded its offerings to include behavioral health counseling and medication management, primary care, and facility-based services.
For more details about Xpress Wellness, please visit xpwell.com.

About Kalibrate Technologies Limited

Kalibrate is a global location intelligence firm that specializes in supporting clients seeking actionable insights into questions relating to place, price, and promotion. The company’s customized analytics solutions consist of leading software platforms, consulting services, and proprietary datasets. Headquartered in Manchester UK, Kalibrate actively serves companies across industries in over 70 countries through office locations in the USA, Canada, Japan, India, and Australia.