Kalibrate launches EV Pricing solution to transform electric vehicle charging operations

MANCHESTER, UK (June 16, 2025) 

Kalibrate launches EV Pricing solution to transform electric vehicle charging operations 

Kalibrate, a global leader in data and analytics solutions, today announced the launch of Kalibrate EV Pricing, an intelligent pricing platform designed specifically for electric vehicle charging operators.

The solution addresses the growing complexity of EV pricing management by automating price updates, implementing dynamic pricing rules, and providing centralized control across charging networks of any size. 

As the EV charging market rapidly expands, operators face increasing challenges in managing pricing across multiple locations while maintaining competitive positioning and maximizing revenue. Traditional manual processes and generic solutions fail to address the unique complexities of EV charging operations, creating inefficiencies and missed opportunities for charging point operators (CPOs). 

“The EV charging industry is at a pivotal moment, requiring solutions that truly grasp the complexities of this rapidly evolving landscape,” said Charles Wetzel, CEO of Kalibrate. 

“Kalibrate EV Pricing removes the inefficiencies of manual processes and disjointed tools, empowering operators with intelligent automation and strategic oversight that scales seamlessly with network expansion.” 

Key capabilities transform EV Pricing operations 

Kalibrate EV Pricing delivers comprehensive functionality designed specifically for the EV charging market: 

• Automated price distribution:

The platform sends pricing changes directly to chargers using industry-standard OCPI and OCPP protocols, eliminating manual processes and reducing costly errors across entire networks. 

• Dynamic pricing intelligence:

Operators can configure sophisticated pricing rules for peak, off-peak, and event-based scenarios that respond automatically to demand patterns while maintaining competitive market positioning. 

• Centralized network management:

A single platform provides complete control over pricing across all locations, ensuring brand consistency and strategic alignment whether operators manage 10 or 1,000 chargers. 

• Data-driven optimization:

Advanced analytics capabilities analyze pricing performance and provide insights to refine strategies over time, enabling informed decisions backed by real operational data and market intelligence. 

• Four decades of pricing expertise applied to EV market:

Kalibrate brings over 40 years of proven fuel pricing experience to the EV charging sector, providing operators with sophisticated pricing algorithms and strategic tools developed through decades of retail energy expertise. This deep industry knowledge enables the platform to handle the complexities of a maturing market, that generic solutions cannot manage. 

“Our platform marks a transformative step in pricing strategy—bridging the gap between traditional fuel retail and the future of mobility,” Wetzel continued. 

“We’re not simply adapting legacy systems; we’re redefining what EV pricing management should look like in a market that demands both strategic foresight and operational agility.” 

About Kalibrate Technologies Limited 

Kalibrate is a global location intelligence firm that specializes in supporting clients seeking actionable insights into questions relating to place, price, and promotion. The company’s customized analytics solutions consist of leading software platforms, consulting services, and proprietary datasets. Headquartered in Manchester UK, Kalibrate actively serves companies across industries in over 70 countries through office locations in the US, Canada, Japan, India, and Australia. 

For more information about Kalibrate EV Pricing, visit https://kalibrate.com/solutions/price/ev-pricing/ or contact Kalibrate.