Kalibrate clients innovating in 2023
We’re always excited to hear about how our clients are exploring new ways to excite their customers and deliver great service while growing their businesses. As we approach the end of the year, we looked back at just some of stories that caught our eye.
How Behr, Home Depot are using data to market 2024’s Color of the Year
Cracked Pepper – great on eggs, but also great on walls. As Behr’s Color of the Year, the soft black tone of Cracked Pepper is subject to a marketing push by Behr in partnership with Home Depot. Leveraging customer data to identify projects that may involve painting, the campaign was designed to build awareness throughout the sales funnel.
Claire’s announces continuing expanding in European market
This year Claire’s announced plans to add a further 50 standalone stores in Europe. Its consumer products model will increase from 2,100 partner stores to an eventual target of 3,000 locations.
“We want to continue to inspire our customers through trendsetting products, innovative partnerships and creative content platforms. We see a strong desire for an enriched shopping experience and increased connections to our brand from our European consumers, so it was a natural next step for us to expand our presence.” said Richard Flint, President of Europe.
Claire’s growth and the innovation of their team continues to impress.
Shake Shack’s Katie Fogertey sees into the Future
Shake Shack’s CFO Kate Fogertey gives us the lowdown on growth, foot-traffic, delivery, and the future. We particularly love this nugget:
“One of Fogertey’s first decisions as CFO was to set up a business intelligence unit so Shatop US reke Shack could study and analyze factors driving success, not just in sales, but also in real estate. “That’s just an important element, baseline, for scale,” she says.
“The result is what you’re seeing across all of these designs—a deliberate, data-driven approach to fitting Shake Shack where it wants to expand.”
We agree – and it’s a pleasure to play our small part in their continued success.
Sally Beauty introduces DIY salon concept store
Sally Beauty’s fresh concept introduced a DIY element with licensed stylists giving customers advice on product selection and application to achieve the perfect look. With plans to grow the concept in 100 stores, Kalibrate staff keen to give their locks the salon treatment will be heading there in their droves.
Papa Johns keeps the pedal on innovation
Today, there are more than 28 million loyalty member accounts on file, more than double the number of registered users three years ago.
Growth is diverse and across the globe. “People are excited internationally, globally. It’s not just one region,” Lynch says. “We’ve got multiple regions, Asia, Middle East, South America, that are all going to be growing pretty significantly from a unit count standpoint this year.”
The team have built a great relationship with all at Papa Johns – they’re talented folks – so it’s no surprise they’re seeing such success.
Raising Cane’s teams again with singer Post Malone for Cowboys restaurant
In October, Raising Cane’s opened a Cowboys themed restaurant in Dallas. Designed in partnership with Post Malone, the site featured a silver-wrapped exterior, Cowboys blue interior, and a vending machine with exclusive memorabilia.
We can’t wait to drop by.
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