Comprehensive forecasting across channels
The IMST Retail Site Analysis (RSA) is a comprehensive convenience store site evaluation focused on a three-year projection of fuel volume and store sales potential.
RSA applications include:
- New-to-industry convenience store development
- Store remodels
- Store rebuilds
The single-site process is full service with site visit and primary data collection conducted by an IMST project manager. Reports are custom and include:
- Site specific traffic data
- Competition audits
- Development cases
- Trade area information
- Demographics.
The RSA deliverable is a presentation quality report intended to direct due diligence, negotiate fuel contracts, and integrate within a financing package.
IMST RSA reports are designed to validate potential sites and store upgrades prior to investment. The RSA quantifies single-site acquisition potential and network site performance. The RSA follows a reliable and independent site evaluation process critical toward profitable real estate and store decisions.
The IMST RSA provides data needed to make cost-effective profit center, pricing, branding, and capacity decisions. Fast food, car wash, diesel, dispenser count, store size, and complimentary site development decisions are analyzed for potential and impact.