Foot traffic data powering location decisions

Complete visibility of customers

Understanding customer behavior is essential for concepts looking to retain and grow market share. With Competitive Insights:

• See customer journeys from home, work, and trip to trade
• Understand who visits your locations and competitors by day, hour, and frequency
• Assess where consumers shop when entering new markets

Understand where your customers shop before and after visiting you.

Foot traffic data shows how customers cross-shop between your stores and competitors, giving you clarity on shifting market share.

• See which competitors gain or lose share when new locations open
• Identify co-tenants that positively or negatively impact performance

These insights reveal how real consumer movement shapes outcomes in your market.

Reporting that reveals what matters

• Competitor Report: Benchmark against your competition
• Demographic Report: Understand your customer base
• Market Pulse Report: Track market trends and opportunities
• Trade Area Report: Map your true catchment areas
• Visit Report: Analyze foot traffic patterns

See your competition more clearly

Gain an objective view of how competitors attract, retain, and overlap with your customers.

• Map trade areas to see how far competitors pull customers
• Compare audience makeup with demographic and psychographic reporting
• Quantify cross-shopping and shared customer patterns
• Forecast competitive pressure before a new location opens