Franchise territory optimization and location strategy
As a franchisor or franchisee, understanding how to maximize deployments across your franchise territories is critical.
- Define true trade areas and manage cannibalization
- Get sales forecasts to support franchisee site selection
- Manage locations and franchise territories within a single platform
Get in touch today to book a demo at a time that suits you.
Supporting franchise concepts
Whether the objective is franchise sales, territory management, or market infill, Kalibrate's software and analytics services hold the answer.
Site selection
Franchised concepts require robust site selection methodologies with a sensitivity to sales transfer and cannibalization thresholds. We work with you to define the parameters to create a sustainable growth plan.
Territory management
Kalibrate Location Intelligence features a dedicated territory management allowing you to use demographic data, competitor analysis, and market potential to rightsize franchise territories
The franchise growth platform
Integrate your forecast model, plan expansion, and manage territories, all within a single location analytics platform. Centralize insight and streamline decision making to act before the competition.
Solutions for franchise concepts
Our platforms and services are backed by the extensive industry expertise of the Kalibrate team
Kalibrate Location Intelligence
Visualize and manage your territories, streamline franchisee site selection, and identify new opportunities for territory expansion. Many of our franchise clients manage multiple brands within the platform to add even more efficiency.
One platform for all your data. Kalibrate Location Intelligence is the perfect partner to franchise development professional.
Predictive models
A robust predictive model is the foundation for strategic decision making.
Understand customer profiles and competitive impacts to forecast site performance and manage cannibalization between franchise locations.
Whitespace analysis
Knowing where your opportunities to grow is vital when selecting the next location for your concept.
Whether that’s identifying infill sites or making a new market entry, taking a data-led approach to real estate selection is critical to limit risk exposure.
Competitive Insights
Foot traffic data reveals your customer journeys, demographic profile, cross shopping behavior, and more.
Generate location overview reports on your sites and competitor sites in seconds.
Franchise success stories
Discover how our location intelligence solutions help franchisors answer critical business questions
“Kalibrate’s platform allows us to centralize and streamline our development analytics, equipping our teams with the insights they need to make informed decisions across multiple brands.”
“Since 2009, Kalibrate has been our trusted partner in real estate analytics and new market identification. Kalibrate’s consultative, customized approach has enabled Goldfish to make informed market planning decisions.”
“Kalibrate is an integral partner to Papa Johns in support of our domestic and international growth. They have developed customized analytics solutions that allow us to make informed real estate decisions. We rely on Kalibrate as our trusted advisor for location intelligence needs.”
Ready to learn more?
Learn how franchise brands work with Kalibrate.
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What size of retailer does Kalibrate work with?
We work with retailers with zero physical locations and retailers with many thousands. If you need a data-driven strategy to understand your customers and competiton, we have solutions to help.
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What experience does the team have in retail real estate roles?
We say we’ve ‘sat in your seat’, because so many of our team have previously worked in real estate and development role, making retail location strategy decisions every day.
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What countries does Kalibrate work in?
We are a global business with clients on six continents. We also have regional support representatives with specialist knowledge of the challenges facing fuel retailers on a local basis.
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What third-party data do you use?
Kalibrate maintains relationships with the leading providers of data to support real estate analytics. From demographics to firmographics, psychographics to mobilty data, we have extensive options for different data providers across categories.