The quality of the location is only part of the performance equation. Once a customer reaches a gas station, the configuration and condition of the physical asset can influence how effectively that location converts its opportunity into sales.
That is why Kalibrate’s gas station data goes deep into the characteristics of individual sites. Our surveys can capture gasoline and diesel fueling positions, pump numbers and configuration, canopy, signage, parking, curb cuts, forecourt layout, site access, convenience store size and car wash format. They can also record details such as pavement condition, physical damage, landscaping, paintwork and other indicators of site condition.