Hutton Development streamlines site selection with Kalibrate
Becca Eiland, Development Partner with Hutton, shares how working with Kalibrate streamlines site selection and reduces risk.
Real estate decisions you can stand behind
When evaluating hundreds of sites in the franchise development pipeline, having the data to support location decisions is critical to a franchisees success.
Hutton needed:
Hutton needed a faster, more efficient way to evaluate development opportunities and tell a compelling market story—without relying on multiple disconnected data sources.
- A single platform to replace multiple market research, mapping, and analytics tools.
- A faster, more efficient way to build data-backed site presentations for tenants and clients.
- Consistent market data and reporting across teams to improve collaboration and reduce confusion.
- Better visibility into market potential to help validate development opportunities.
- Insights to identify the best national, regional, and local tenants for speculative developments.
- Flexible mapping and filtering capabilities to analyze projects across multiple markets and clients.
- A streamlined workflow that reduced the time spent gathering and organizing information.
Kalibrate provided:
Kalibrate gave Hutton a unified platform that simplified site analysis, strengthened client presentations, and helped uncover new development opportunities.
- One centralized platform that consolidated market intelligence, mapping, and analytics into a single solution.
- Robust site and market analysis tools that helped Hutton create compelling, data-driven presentations for tenants.
- Standardized data and workflows that improved consistency and collaboration across the development team.
- Advanced tenant analysis that identified not only national retailers but also regional and local brands that may have otherwise been overlooked.
- Powerful filtering and mapping capabilities that made it easy to analyze projects by geography, tenant, or portfolio.
- Ongoing onboarding, weekly customer success meetings, and training resources that helped the team quickly adopt the platform.
- A solution recognized by both Hutton and its tenants, creating a shared understanding of the data and strengthening development discussions.
Becca Eiland: Development Partner
How has Kalibrate changed the way you make real estate decisions?
Kalibrate has transformed the way we evaluate opportunities by bringing all of our market intelligence into one place. Instead of piecing together data from multiple sources, we can quickly validate opportunities, identify the right tenants, and build stronger, data-backed recommendations with greater confidence.
Why is location intelligence so important to your role?
As developers, our job is to tell the story of a site before it's ever built. Location intelligence gives us the data to demonstrate why a market makes sense, uncover opportunities our clients may not see, and support every recommendation with credible insights.
How has Kalibrate improved your workflow?
Instead of juggling multiple subscriptions and data sources, our team can do everything from one platform. That has streamlined our process, improved consistency across the team, and made it much easier to analyze opportunities and prepare client presentations.
What would you tell someone considering investing in location intelligence?
If you're relying on multiple tools or instinct alone, you're making the process harder than it needs to be. Kalibrate gives you a single source of truth that helps your team work more efficiently, uncover new opportunities, and present clients with data they can trust. The platform is powerful, and the training and support make it easy to get the most out of it.