Whitespace analysis from Kalibrate
Identify the total unit potential and optimal placement of locations within markets of interest when growing your real estate portfolio.
- Quantify the factors that drive existing unit performance
- Forecasting models that will project unit performance for both existing and proposed locations
- Extensive experience delivering location intelligence solutions for leading brands and investors alike
Why choose Kalibrate?
Kalibrate develops whitespace analysis to help our clients grow intelligently while optimizing their location strategy based on where the best expansion opportunities exist.
Problems
- Expansion without a data-backed strategy delivers poor returns
- Investing in the wrong locations wastes capital
- Failing to understand your competitors increases risk of poor performance
- Weak market planning leads to cannibalization and reduced profitability
Solutions
- Know exactly where your in-fill opportunities exist and which locations are the best fit
- Create a roadmap for new location deployments, market entry, and expansion
- Kalibrate considers complementary and challenging competitive impacts
- Our whitespace analysis enables cannibalization thresholds to manage sales transfer
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Our clients say
Discover how our analytics services help Kalibrate clients make better location decisions.
“What I value most is the spirit of continuous improvement that the company embodies. Our business partners constantly listen and strive to implement changes that help us better utilize and interpret data.”
“Our partnership with Kalibrate has been an integral component of our larger store expansion strategy in the US. The predictive models and utilization of the analytics platform provides our teams with the confidence needed to make informed real estate decisions.”
“For over 40 years, I have relied on guidance from the members of the Kalibrate team to ensure that we are making the most strategic decisions possible with respect to selecting new markets and sites.”
“After a comprehensive review of location intelligence vendors, it was clear that Kalibrate was the best fit for our needs. We appreciate the customized approach that they employ in their modeling processes, and the robust yet transparent nature of their forecasting tools.”
Answer
Can data be imported directly into the platform?
Data can be imported in two ways:
1. End user drag and drop: Microsoft Excel data can be dragged and dropped into the software. As part of this process, data can be automatically geocoded. Once the data is on the map it can be shared with other people in the organization.
2. A secure API can be set up for ongoing uploading and downloading of data.
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Does the platform have mobile capabilities?
Yes, Kalibrate Location Intelligence is available as a fully native iOS and Android application. The mobile app gives users the same access to data and reporting as the desktop version, but in an interface that is designed to be touch friendly.
The app is designed to give you access in the field and serves as an excellent tool for capturing data such as store signage, store photos, competitor data, and other notes from the field. Site Tours planned in the desktop version of KLI can be excecuted in the mobile app.
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How does data visualization, analytics, and reporting work in the software?
Kalibrate Location Intelligence allows users to view/edit/add any first party data related to your customers, locations, or competitors. Users can run demographic and competitor reports, and create sales forecast reports using models that are developed and integrated for use.
In addition, users can visualize thematic maps, view and report on customer loyalty data, and view and report on mobile/foot traffic data. The platform supports bulk reporting/mapping and has an API for an ongoing transfer of data.
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How does pricing work?
The pricing of Kalibrate Location Intelligence is driven by a few factors: the amount of third-party data you want to license, the number of users/seats your team needs, and if you want to include analytics into the platform.
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Tell more more about Kalibrate Location Intelligence
Kalibrate Location Intelligence allows users to view/edit/add data related to your locations and your competition, create trade areas, run demographic and competitor reports, and execute sales forecasts using models that are developed and integrated for your use.
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What support is provided?
Kalibrate provides clients with a dedicated customer success manager that will engage with you during implementation of the platform and beyond. Your customer success manager will get to know your business goals to make sure you’re getting the most from the software.
There is a monthly virtual training session where all Kalibrate clients can join to learn about new features and tools, hear how other clients are utilizing the software, and is an open forum for questions.
Additional resources
Discover more best practices, insights, and decisions making tips on the Kalibrate blog.
