Successful location strategies start with the right insight
We’ve been helping organizations harness the power of data to empower their strategy for decades. Here, we share a flavor of our approach to better location decisions based on our experience of working with a range of retail concepts and markets. This best practice guide covers;
- Approaches to trade area definition and why it’s so important to select the correct one for your brand
- Site characteristics and how they contribute to accurate sales forecasts
- Competitive impacts: knowing who your direct and indirect competitors are, and how that impacts performance
New store openings, whether through greenfield development or acquisition, require significant capital expenditure. A robust approach to the site selection process speeds up your pipeline, reduces the likelihood of costly mistakes, and helps you make sure you get your next big location decision right.