Condado Tacos selects Kalibrate to drive growth and open new locations

DALLAS, TEXAS (February 11, 2025) – Kalibrate, a leading location intelligence and analytics firm, has partnered with Condado Tacos, the rapidly growing taco joint known for its vibrant atmosphere and innovative menu. This collaboration will enhance Condado Tacos’ real estate analysis and expansion strategy as the brand moves forward with plans to become a national player in the restaurant industry.

With plans for continued growth and a focus on infill, suburban, and downtown locations, the new partnership will give Condado Tacos the ability to make data-driven location decisions while reducing the risks associated with new openings.

Natalie Harden, Chief Financial Officer of Condado Tacos, noted the decision to select Kalibrate for their expertise and advanced tools.

“We chose Kalibrate because of their KLI platform and extensive experience in the restaurant sector. Having access to cutting-edge technology and data-driven insights will help us make smart real estate investment decisions.”

The partnership will provide Condado Tacos with a range of powerful tools, including:

Kalibrate Location Intelligence (KLI): A proprietary web-based location intelligence platform that supports data management, visualization, reporting, mapping, forecasting, and territory management.

Competitive Insights module: A foot traffic data solution that provides complete visibility into consumer behavior, to support trade areas analysis, cross-shopping activity, visitor demographics, and more.

Forecasting model: Developed by Kalibrate’s analytics function, the model will enable the assessment of performance potential for new locations under review.

Supportable unit analyses: Kalibrate’s analytics function will quantify the estimated number of additional locations that can be supported in defined geographic areas.

“Our KLI platform is designed to empower brands like Condado Tacos with actionable insights through both technology and consumer analytics,” said Robert Matson, Regional Vice President of Sales at Kalibrate. “We are excited to help them identify the best opportunities for growth and enhance their market presence.”

About Condado Tacos

Since opening its doors in 2014 in Columbus, Ohio’s Short North neighborhood, Condado Tacos has emerged as a leader among NextGen restaurant companies. Known for bold flavors, unconventional combinations, and vibrant atmospheres, this award-winning taco joint has expanded to 52 locations across 10 states, including metro areas like Cincinnati, Cleveland, Columbus, Detroit, Indianapolis, Nashville, Pittsburgh, Charlotte, St. Louis, Charleston, Huntsville, and Birmingham—with more on the way.

Recently recognized in Inc. 5000’s Top Private Companies, named Breakout Retailer by Chain Store Age, and ranked #53 in the Top 100 Movers & Shakers by FastCasual.com, Condado continues to redefine what it means to deliver craveable, clean food in a fun, social environment.

With customizable tacos and burritos, preservative-free ingredients, and creative, housemade margaritas, Condado offers endless possibilities for creating the perfect meal. From the hand-painted murals in every restaurant to the individuality of its team and guests, Condado celebrates bold creativity in everything it does.

About Kalibrate Technologies Limited

Kalibrate is a global location intelligence firm that specializes in supporting clients seeking actionable insights into questions relating to place, price, and promotion. The company’s customized analytics solutions consist of leading software platforms, consulting services, and proprietary datasets. Headquartered in Manchester UK, Kalibrate actively serves companies across industries in over 70 countries through office locations in the USA, Canada, Japan, India, and Australia.