What is location intelligence?

What is location intelligence used for?

The most fundamental use of location insight is in helping your brand select locations that are most likely to perform well. Forecasting models lean on a myriad of data points around customers, locations, competitors, and situational characteristics to provide projections on proposed locations’ potential performance.

By bringing together disparate data sources into a common vernacular built around place, location intelligence gives us a deeper understanding of geographic areas. We can understand how they are today, how they were in the past, and how they will be in the future – and, crucially, what that might mean for us.

Who uses location data?

Decision makers across a range of industries are utilizing location intelligence. Data analysists, real estate managers, IT, executives, marketers, charities, and government bodies use location intelligence software to understand their environment, spend capital effectively, and achieve their strategic objectives.

Industries that utilize location intelligence

Retail: The retail industry continues to evolve. Customer behavior is changing and it’s never been more important that your location-critical business decisions are backed by robust insight.

Fuel: Fuel retail is a competitive space. Evaluating your sites in the context of the competition empowers you to take decisive action and react rapidly to competitive changes and market opportunities.

Convenience: Successful convenience stores are pillars for their local communities, providing exactly what consumers need in a way that is easy, fast, and accessible.

Grocery: Successful food retailing is predicated on providing exactly what local consumers need in a location that is both convenient and accessible.

Restaurant: From quick-service restaurants (QSRs) and fast-casual restaurants to fine dining concepts, there’s no one-size-fits-all menu for success in the restaurant industry.

Service retail: From automotive centers to gyms and hair salons, all retail and service-based organizations benefit from analytical insights.

Healthcare: From informing location-critical decisions to improving patient acquisition and retention strategies, data is playing an increasingly pivotal role for medical providers.

Private equity: As a leader in the location intelligence space, Kalibrate has extensive experience in identifying whitespace potential, sales forecasting, and portfolio optimization for the world’s most successful brands.

How can retailers use location intelligence to make decisions?

Whether it be investing in software or working with consultants, retailers can get location analytics and insights to support:  

• Real estate management 
• Marketing strategies 
• Pricing strategies 
• Merger and acquisition identification and analysis 
• Operations 
• Distribution and fulfillment  
• Competitive impacts 
• Human resources and talent acquisition 

Why should organizations invest in location intelligence capabilities?

Retailers who recognize and extract maximum value from location intelligence today – understanding customer behavior, the competition, and how their markets are evolving – are best equipped to thrive tomorrow.

Location intelligence help’s reduce risk and prioritize spending, understand changes in customers, and protect confidential data. Businesses choose location intelligence platforms to keep their data centralized and safe. Having reliable data that is accessible to the organization, allows each department to make decisions that are in line with company goals and targets.