Accelerate expansion for service-based businesses
From automotive centers to gyms and hair salons, all retail and service-based organizations benefit from analytical insights.
- Discover where growth exists by identifying areas of untapped demand and whitespace potential
- Forecast the performance of acquisition opportunities or new location deployments
- Understand cannibalization to see how your existing portfolio is impacted as you grow
Get in touch to talk about your business goals
Specialists in service retail
We help operators in a wide range of service industries know their customers, locations, and competitors.
Discover your customers
Data is essential to help service organizations create a comprehensive picture of the consumers you serve, who they are from a demographic standpoint, and how they live their lives from a behavioral perspective.
Forecast your sales
Kalibrate's sales forecasting empowers service retail organizations to pinpoint untapped demand, guide growth-decisions and optimize locations. Identify where best to invest, reduce risk, and boost performance.
Know your competiton
Understand your market better than ever before. Know who you're really competing with and understand the impact of co-tenancies on performance, both positive and negative.
Software and solutions for service-oriented businesses
Kalibrate Location Intelligence
Kalibrate Location Intelligence helps service retail organizations make smarter location decisions by combining advanced geospatial and demand forecasting data.
It identifies growth opportunities, minimizes cannibalization risk, and aligns marketing, operations, and investment strategies with customer insights for stronger performance and profitability.
Competitive Insights
Competitive Insights empowers service retail organizations with mobility-based foot traffic data.
Use Competitive Insights to benchmark store performance, analyze cross-shopping, identify competitor influence and optimize location, marketing and portfolio strategies for greater market share.
Site selection
Kalibrate’s site selection analytics help service retail organizations make data-driven expansion decisions.
By analyzing demographics, mobility data, trade areas, and competition, we forecast performance, minimize risk, and prioritize locations with the highest potential — ensuring each new site aligns with customer demand and long-term strategic growth goals.
Whitespace analysis
Kalibrate’s whitespace analysis helps service retail organizations identify untapped market opportunities by combining demographic, mobility, and competitive intelligence.
We pinpoint areas with unmet demand, evaluates network saturation, and guide optimal expansion planning — ensuring growth investments target markets with the greatest potential for profitability and long-term success.
Solutions in action
Discover how our location intelligence solutions help answer critical business questions
“What I value most is the spirit of continuous improvement that the company embodies. Our business partners constantly listen and strive to implement changes that help us better utilize and interpret data.”
“Since 2009, Kalibrate has been our trusted partner in real estate analytics and new market identification. Kalibrate’s consultative, customized approach has enabled Goldfish to make informed market planning decisions.”
“After a comprehensive review of location intelligence vendors, it was clear that Kalibrate was the best fit for our needs. We appreciate the customized approach that they employ in their modeling processes, and the robust yet transparent nature of their forecasting tools.”
“The customer acquisition campaigns they’ve designed and executed delivered hundreds of new pet owners, well below our average cost to acquire. I view them as integral to our business and key members of our team.”
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What size of retailer does Kalibrate work with?
We work with retailers with zero physical locations and retailers with many thousands. If you need a data-driven strategy to understand your customers and competiton, we have solutions to help.
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What experience does the team have in retail real estate roles?
We say we’ve ‘sat in your seat’, because so many of our team have previously worked in real estate and development role, making retail location strategy decisions every day.
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What third-party data do you use?
Kalibrate maintains relationships with the leading providers of data to support real estate analytics. From demographics to firmographics, psychographics to mobilty data, we have extensive options for different data providers across categories.
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Do I need to buy software?
No, our analytics can be accessed as standalone consultancy engagements. This means you get all the predictive power of our models without adopting software, whether expansion through a whitespace, acquisitions analysis, or portfolio optimization.