Restaurant location analysis & site selection
Kalibrate helps restaurants grow while mitigating risk.
- Get the full picture of your customers and your competitive environment
- Identify markets with the greatest potential for your restaurant concept
- Forecast sales potential to maximize returns and minimize risk
Get in touch today to book a demo at a time that suits you.
The restaurant location analysis experts
Our team has extensive experience supporting small, high growth restaurant concepts, international brands, and everything in between.
Know your customers
Combine your data, our data, and the best third party data to profile your customers, select the best sites, and identify whitespace for growth.
Forecast sales potential
Use our predictive models to understand how a proposed restaurant location will perform before you make the capital investment.
Competitive impacts
Know who you're really competing with - which co-tenants should you avoid and who could help push sales higher.
Software and services for restaurants
Our platforms and services are backed by the extensive industry expertise of the Kalibrate team.
Kalibrate Location Intelligence
Kalibrate Location Intelligence (KLI) helps restaurant chains centralize data, model future sales, and identify optimal markets.
KLI forecasts site performance, analyzes cannibalization, visualizes trade areas, and evaluates competition. Whether expanding or optimizing a portfolio, it delivers confidence in location decisions backed by analytics.
Competitive Insights
Competitive Insights delivers foot-traffic and mobility analytics to benchmark outlets, uncover cross-visitation patterns, evaluate co-tenant influence, and profile diners by demographics and journey.
Use Competitive Insight to understand trade area extent, marketing ROI, menu mix, and competitive positioning across markets.
Site selection
For restaurant chains, Kalibrate’s site selection combines customer profiling, mobility data, trade area segmentation, and forecast modeling to predict diner flow and competitive impact.
Teams can evaluate site viability, project revenue, account for dine-in vs delivery, and scale strategically — minimizing failure risk in expansion.
Whitespace analysis
For restaurant chains, whitespace analysis pinpoints untapped trade areas where openings can attract diners without harming existing locations. Kalibrate models demand, dine-in and delivery trade area extent, and cannibalization risks.
The result is a prioritized roadmap of sites with revenue potential, aiding scalable growth and optimized network deployment.
Restaurant success stories
Discover how our location intelligence solutions help restaurant operators answer critical business questions
“Kalibrate is an integral partner to Papa Johns in support of our domestic and international growth. They have developed customized analytics solutions that allow us to make informed real estate decisions. We rely on Kalibrate as our trusted advisor for location intelligence needs.”
“Kalibrate’s platform allows us to centralize and streamline our development analytics, equipping our teams with the insights they need to make informed decisions across multiple brands.”
“We always want to be as data driven as possible in how we choose to bring our pizzas to new locations and new markets. This partnership will help us achieve that.”
“Kalibrate’s track record of helping restaurant brands expand successfully, combined with their best-in-class location intelligence platform, made them the clear choice to support our strategic initiatives.”
Worked up an appetite?
Reach out to our team to discuss our solutions for restaurant operators.
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What if we don’t have access to customer data?
We can work with information such as store addresses, square footage, sales data, and other core operational details. If you do have loyalty or other first-party customer data, we can incorporate it as an additional resource.
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What does the site selection software come with?
When coupled with a model, the Kalibrate Location Intelligence software gives users the ability to run a revenue forecast report or score a potential site based on metrics that drive positive performance in existing units.
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Do I need to sign up to a software contract?
No. Our solutions are design to ‘meet your where you are’. If you’re looking for the answer regarding where to expand, we offer this as a standalone consultancy engagement which delivers a roadmap of markets and potential locations. Other standalone engagements include white space analysis, hotspot analysis, or portfolio optimization.
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Does Kalibrate work with both corporate and franchise-based restaurants?
Yes, we work with restaurant operators that are corporate owned, solely franchise based, or a blend of both. We also work with multi-unit franchisees to help maximize investment outlined in their franchise development agreement.
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What if I operate multiple restaurant concepts or formats?
Based on your goals for each concept, we tailor the analysis approach accordingly. If you operate several formats within a single brand, each one is evaluated as part of the study. You’ll also receive a single KLI login, with the ability to easily toggle between your different concepts or brands.
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What types of restaurants does Kalibrate work with?
Kalibrate works with restaurants of all sizes from emerging concepts to mature brands from fast casual operators and quick serve restaurants, to coffee shops and fine dining brands.
Build smarter restaurant networks with the industry’s leading location intelligence
