Fuel pricing and location intelligence to drive results
Whether you’re expanding or optimizing, data reveals the best course of action.
- Understand site volume potential and test different scenarios
- Optimize your pricing strategy to boost volume and margin
- Win market share through advanced network planning
Get in touch today to book a demo at a time that suits you.
How we help you get ahead of the competition
Our solutions are built with 50+ years' experience answering fuel retailers' most challenging business questions.
Manage risk when opening new sites
In-depth analysis on any potential or existing gas station location to help you validate investment decisions – and set the most profitable strategies.
Boost performance with an agile pricing engine
Process competitor data, automate routine pricing, and update prices instantly. Kalibrate’s smart pricing platform with AI options enhances decision-making, streamlines execution, and drives measurable improvements in profitability.
Identify new sites and understand cannibalization
Run site simulations and understand volume gain as well as the cannibalization impact across existing sites. Test different scenarios to maximize your market share and outperform the competition.
Software and services for fuel retailers
Our platforms and services are backed by the extensive industry expertise of the Kalibrate team.
Kalibrate Fuel Pricing
Kalibrate Fuel Pricing empowers retailers to make informed pricing decisions across their entire network, at speed.
Combining patented AI, proven analytics, and 40+ years of expertise, it optimizes volume and margin, boosts profitability, and delivers actionable insight. Helping you execute efficiently and build strategies that truly outperform the competition.
Kalibrate Fuel Planning
Designed specifically for location decision makers in the fuel and convenience market, Kalibrate Fuel Planning is the gold standard tool.
Unrivalled data depth allows you to identify hot spots, forecast site potential, simulate changes at a site or network level, and manage cannibalization.
Single Site Analysis
The industry standard report to understand gas station feasibility including volume, c-store, and QSR forecasts.
Add multiple scenarios to optimize your site, outperform the competition, and maximize return on investment. Understand your visitor profile to help you tailor your offer and drive incremental revenue.
EV charger strategy
Kalibrate helps fuel and convenience retailers craft EV charging strategies by identifying prime deployment sites, modeling EV adoption curves, forecasting demand, evaluating ancillary revenue potential, and guiding pricing with their proprietary platform and analytics.
Start your EV journey today and create lasting relationships with new customers.
15
of the top 20 fuel retailers in the US use Kalibrate
760000
fuel prices delivered daily through our software
100 +
site attributes gathered in our market survey data
$ 331
avg weekly profit increase per site with AI optimization
Solutions in action
Discover how our pricing and location intelligence solutions help fuel retailers answer critical business questions
“I would absolutely recommend Kalibrate Pricing to other fuel retailers. The system is comprehensive and robust but not complicated, and with the help of the excellent Customer Success team we’ve made it work brilliantly.”
“Kalibrate Pricing is a very well developed tool that allow us to focus on the important things”
“Last year we opened six new sites and this year we’ll open 10 new sites by the end of quarter two, and it’s on the back of the work with Kalibrate. We’ve also taken the decision to close some sites and that too has been driven by data based on the analysis Kalibrate conducted.”
“I highly recommend Kalibrate not only for its powerful and user-friendly pricing tools but also for its professional and supportive team.”
Ready to learn more?
Get in touch to start the conversation.
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What size of retailer does Kalibrate work with?
We work with retailers with zero physical locations and retailers with many thousands. If you need a data-driven strategy to understand your customers and competiton, we have solutions to help.
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What support do I get?
Many of Kalibrate’s team have extensive industry experience working for major fuel retailers implementing location and pricing strategies. Whether adopting software, purchasing reports, or engaging with our consultancy, our team are available to help you maximize your investment in Kalibrate, and interpret and act upon your insight.
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What countries does Kalibrate work in?
We are a global business with clients on six continents. We also have regional support representatives with specialist knowledge of the challenges facing fuel retailers on a local basis.
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Can I combine pricing and location analytics solutions?
Yes, many of our clients have both location and pricing platforms to ensure data-driven decisions are at the heart of their forecourt and c-store strategy.
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How does Kalibrate use AI for fuel pricing?
Kalibrate’s AI powers fuel price optimization, balancing volume and margin.
This AI is transparent and controllable: clients can set constraints, inject business rules, and override outputs to align with brand strategy. Kalibrate’s AI will make subtle price changes, within an acceptable range, to generate the most profit at any given time.
Download: Making insight driven decisions in fuel retail
Read our best practice guide to discover how insight is the key to outperforming your competition.
