There are many factors to consider in optimizing network performance; individual site volume and convenience sales are two of the most critical.
While these factors tell you a lot, but they don’t paint the whole picture.
Only understanding a site’s full potential can do that.
That’s why Potential Performance Quadrant (PPQ) analysis is a vital first step to truly effective network optimization.
It helps fuel and convenience retailers understand the truth of individual site performance, examine their existing portfolio, and make decisions relating to single site or whole network acquisitions.
This guide explains the PPQ methodology and details the value that fuel executives gain from understanding how to unlock a site’s potential to grow volume and improve market effectiveness.