Location intelligence is often owned by real estate teams, but its value extends far beyond site selection.
In this 1:1 conversation, hear Kroger discuss how location and customer insights are shared across departments to support an aligned growth strategy. By working from a single view of the customer, teams across the organization – from marketing to finance to leadership – can plan more effectively, collaborate more easily, and stay focused on the same growth goals.
Discussion points
- How Kroger uses location intelligence as a shared source of truth across teams
- Why making customer and location data accessible improves alignment and planning
- Ways non–real estate teams can use location insights to support growth strategy