Data-driven approaches can quantify the cannibalization impact of new openings on existing sites
Whether you operate a franchised concept, are a franchisee yourself, or you’re managing your brand’s location strategy centrally, quantifying the impact new deployments will have on existing site sales is a vital capability.
- A geofence and Mass Mobility Data determines the distribution of customers around the impacted unit location
- A transfer model includes factors such as customer proximity, drive time and journey complexity, physical barriers, and the presence of other sister units
- Kalibrate’s analysis projects the impact the proposed unit would have on the existing unit’s sales as a percentage
Our transfer analysis is delivered as a easy-to-understand report and provides an objective, data-driven, estimate of the impact of a new deployments.