Introducing Site Tours: The modern way to plan market tours

At Kalibrate, we spend a lot of time listening to how our clients use the Location Intelligence platform – and more importantly, where they wish it could do more. One request we’ve consistently heard from real estate and operations teams is the need for a better way to plan in-market tours.

Until now, most teams have relied on spreadsheets, PDFs, or Google Maps to coordinate their visits – useful tools, but disconnected from the analytical workflows they live in every day. That’s why we’re introducing Site Tours, a new feature designed to take the guesswork and manual effort out of planning market visits.

Bringing analytics and fieldwork together

With Site Tours, users can now create complete, optimized itineraries right inside Kalibrate Location Intelligence. Start your tour from your airport or hotel, add every stop – potential sites, existing stores, competitor locations, or any other point of interest – and let KLI do the work.

The platform automatically generates an efficient driving route, factoring in dwell time, start time, and drift tolerance. You can customize routing preferences, such as avoiding highways or toll roads, and make quick adjustments as plans evolve.

From desktop to doorstep

What makes Site Tours special isn’t just how quickly you can build a tour. It’s how seamlessly it connects the analytical and operational sides of your work.

When you’re ready to go into the field, export your itinerary as a single .ics file, and every stop automatically appears in your Outlook calendar — complete with reminders and timing. Once you’re in-market, the KLI mobile app allows you to capture on-site insights in real time: add photos, update attributes like Visibility Rating or Operating Hours, and record notes – all instantly tied to that location in your system.

Designed for how real teams work

We built Site Tours because clients told us that seeing the market is as important as analyzing it. Whether you’re validating new opportunities, checking on existing stores, or assessing competitors, having data and field context in one place gives teams a major advantage.

1. Real estate teams can validate forecasts and location models firsthand.
2. Operations leaders can ensure every store performs to brand standards.
3. Executives and regional managers gain a clear view of market dynamics – grounded in both analytics and experience.

And because Site Tours lives inside KLI, collaboration becomes simple. Teams can share itineraries, align on site feedback, and coordinate visits – all without leaving the platform.

What this means for your team

As more organizations use KLI across departments, we’re seeing the same pattern: when more people are engaged with market intelligence, better decisions happen faster.

Site Tours empowers not just analysts, but every stakeholder involved in market execution – real estate, operations, and leadership alike. It’s a natural next step for teams looking to connect the “why” behind their data with the “how” of on-the-ground action.

Available now

Site Tours is now available to all Kalibrate Location Intelligence users. If your organization is ready to make in-market planning faster, smarter, and more connected, this is the perfect time to explore how your broader team can benefit.